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# Urban Camouflage-Covered Sneakers
The Eytys Laser Sneaker Boasts Cityscape Imagery

By Michael Hemsworth | Published 2019-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eytys-laser-sneaker
References: [highsnobiety](https://www.highsnobiety.com/p/eytys-laser-release-date-price/) & [eytys](https://eytys.com/shop/footwear/sneakers/laser-leather-print-ocean-camo)

The Eytys Laser sneaker has been unveiled by the brand as a footwear option crafted with a different kind of camouflage for hip urbanites to admire.

The sneakers feature a custom-made [urban camouflage print](https://www.trendhunter.com/trends/skylrk-camo) that covers the entirety of the footwear to convey the raw aesthetic of a cityscape. The shoe is crafted from a premium mix of materials including cow leather and neoprene for the upper section, a lining crafted from neoprene and cotton, a rubber outsole and a pylon midsole with a lightweight profile.

The Eytys Laser sneaker is priced at $450 and highlights a [chunky aesthetic](https://www.trendhunter.com/trends/jasper-sneaker) that brings back a retro 90s vibe in a distinctly modern way for [fashion-forward consumers](https://www.trendhunter.com/trends/book-1-sneaker) to admire.

Image Credit: Eytys

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 82% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Urban Camouflage:** Exploring creative uses of camouflage patterns in fashion to blend in with urban environments.
- **Raw Aesthetic:** Embracing the use of raw materials and unfinished aesthetics in design for a rugged and authentic look.
- **Retro 90s Vibes:** Reviving nostalgic 90s styles and incorporating them into modern fashion to cater to the tastes of nostalgic consumers.

### Industries Being Reshaped

- **Fashion:** Incorporating camouflage patterns and raw aesthetics into clothing and accessories to cater to urban consumers.
- **Footwear:** Integrating retro 90s vibes and chunky aesthetics into shoe designs to target fashion-forward consumers.
- **Urban Lifestyle:** Creating products that blend urban camouflage with raw aesthetics and retro vibes to cater to the style preferences of urbanites.

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