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# Costume-Changing Music Videos
Eytan & the Embassy Music Video Comprised of 18 Outfits

By Kevin Young | Published 2012-06-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/eytan-the-embassy
References: [laughingsquid](http://laughingsquid.com/world-record-most-costume-changes-in-a-one-take-music-video/) & [myspace](http://www.myspace.com/eytanandtheembassy/)

The record-setting music video entitled 'Everything Changes' by Eytan & The Embassy is comprised of 18 outfits in under four minutes.

This Brooklyn-based band finds a clever way to showcase their song, which talks about how people shouldn't "find themselves," but rather "create themselves." It's a one-take music video without any edits or cuts. The costumes are depictions of various artists ranging from John Lennon, Elvis Presley, Lady Gaga, Prince, the Beastie Boys and more.

Eytan & The Embassy is hoping others will attempt to break the record by doing their own music video, but with more [costume changes](https://www.trendhunter.com/trends/freaks-store-2). The entire video took a full day to complete and a total of 30 takes to perfect.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 63% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral)

## Key Themes

### What's Driving This Trend

- **Costume-changing Music Videos:** Opportunity for artists to create visually stunning music videos by incorporating multiple costume changes.
- **One-take Music Videos:** Potential for musicians to create captivating videos using a continuous shot technique without any edits or cuts.
- **Record-breaking Music Videos:** Possibility for artists to aim for breaking existing records in terms of the number of costume changes in a music video.

### Who This Affects Most

- **Music:** Artists and bands have the potential to leverage costume-changing music videos to enhance their visual storytelling and engage audiences.
- **Fashion:** Opportunity for fashion designers to collaborate with musicians and create innovative costumes for visually compelling music videos.
- **Entertainment:** Platforms and production companies can explore new formats and techniques to support and showcase the creativity of costume-changing music videos.

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