# Conceptual Eyewear Boutiques The C_29 / Optimist Eyewear Store is a Futuristic Boutique in Greece By Rebecca Byers | Published 2015-12-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/12/26/c_29-optimist-eyewear-store-by-314-architecture-studio-chalcis-greece/) The C_29 / Optimist eyewear store in Chalcis, Greece is a stunning ultramodern retail space that facilitates multiple functions. Designed by Athens-based 314 architecture studio, the retail space is characterized by its natural stone walls, whiteout palate and subtle geometric lines. The store also features a dramatic conceptual courtyard outlined by a black steel cube frame and boasting a mirrored element that serves to connect the interior and exterior of the space simultaneously. The C_29 / Optimist eyewear store is just one in a host of [highly innovative optic retail concepts](https://www.trendhunter.com/trends/gentle-monster-opens) that have emerged recently. These immersive approaches focus on added value to the shopping experience in a time when the eyewear market is being revolutionized by direct-to-consumer business models like that of Warby Parker and Clearly Contacts. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 59% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail Experiences:** Creating retail spaces that provide added value and a unique shopping experience through innovative design elements and features. - **Revolution of Eyewear Market:** The rise of direct-to-consumer business models is disrupting the traditional eyewear market and creating new opportunities for innovative retail concepts. - **Integration of Interior and Exterior Spaces:** Designing retail spaces that seamlessly connect the interior and exterior environments, enhancing the overall shopping experience. ### Sectors Adopting This - **Eyewear Retail:** Opportunities for conceptual eyewear boutiques that provide immersive retail experiences and embrace the changing dynamics of the eyewear market. - **Architectural and Interior Design:** Innovative design firms can capitalize on the trend of creating retail spaces that seamlessly integrate interior and exterior elements, enhancing the overall aesthetic and functionality. - **Direct-to-consumer Eyewear Brands:** Direct-to-consumer eyewear companies can explore new retail concepts that offer immersive experiences and differentiate themselves in the evolving market. ## Related on Trend Hunter - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Pixelated Furnished Eyewear Stores](https://www.trendhunter.com/trends/lunet-eyewear.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Luxury Eyewear Marketplaces](https://www.trendhunter.com/trends/luxury-eyewear-ecommerce.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md)