# Pride Eyewear Collections EyeBuyDirect Launched its Second Pride Collection, Called Eyewear Pride By Elena Rahman | Published 2021-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-pride References: [ca.eyebuydirect](https://ca.eyebuydirect.com/collections/eyewear-pride) Eyewear brand, [EyeBuyDirect](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection) launched its [Eyewear Pride](https://www.trendhunter.com/trends/modern-retro-collection) collection for the second year in a row. In the company's continued efforts and commitment to diversity and inclusion, EyeBuyDirect aligns itself with the Trevor Project. Geared towards [LGBTQ](https://www.trendhunter.com/trends/2025-pride-campaign)+ youth, the organization is the world's largest suicide and crisis prevention intervener. The eyewear brand will donate 100% of this year's frames from its Pride collection to the Trevor Project. Up to $50,000 will be donated to support the admirable organization. Lele Pons, a global entertainer and ally to the LGBTQ+ community, supports the new collection. The unapologetically colorful frames are available in a variety of expressive shapes. Customers can use both shaded and prescription lenses with the Eyewear Pride collection. Image Credit: EyeBuyDirect ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Corporate Social Responsibility:** Eyewear brands can incorporate social initiatives into their products and sales to support marginalized communities, drive brand loyalty and attract conscious consumers. - **Inclusive Marketing:** Brands can leverage inclusive marketing to show support for marginalized communities and attract more customers and allies. - **Charitable Partnerships:** Partnering with charitable organizations on sales promotions is an effective way for brands to show support to social causes and create a positive impact. ### Where This Applies - **Eyewear:** Eyewear brands can incorporate social initiatives into their products and sales to support marginalized communities, drive brand loyalty and attract conscious consumers. - **Nonprofits:** Nonprofits can leverage partnerships with brands to raise awareness and funds for their cause, while providing exposure and social responsibility to the brand. - **Entertainment:** Celebrities and influencers can leverage their platform to show support for marginalized communities and promote inclusive brands and campaigns. ## Related on Trend Hunter - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md)