# Library-Inspired Eyewear Editorials Warby Parker's 2019 Fall Line is in Partnership with a Library By Kalin Ned | Published 2019-08-02 | Updated 2019-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-editorial1 References: [ca.warbyparker](https://ca.warbyparker.com/) Warby Parker launches a stunning eyewear editorial for its core 2019 Fall collection which is built on authenticity and [timeless design](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear). For this release, the contemporary company enters a collaboration with the New York Public Library — the partnership, without a doubt, is a good fit. The 2019 Fall collection boasts a number of [chic options](https://www.trendhunter.com/trends/specsavers-eyewear) that are fashion-forward in a very subtle manner, rendering it possible for consumers to dress them up or down. The frames start at $95 USD which puts affordability as another perk. The eyewear editorial is grandiose, shot on the premises of the Library. In addition to its [new styles](https://www.trendhunter.com/trends/bru-eyewear-fall), Warby Parker is also making a donation to the New York Public Library's Early Literacy Initative which provides young children and their families with an inclusive environment for learning. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Library-inspired Fashion Collaborations:** Companies can explore partnerships with cultural institutions such as libraries to create unique, meaningful fashion collections. - **Affordable Designer Eyewear:** Businesses can disrupt the eyewear industry by offering affordable, stylish frames without compromising quality. - **Socially Responsible Marketing Campaigns:** Brands can incorporate a charitable aspect to their marketing campaigns by donating to causes aligned with their values, creating a positive impact and connecting with consumers on a deeper level. ### Who This Affects Most - **Fashion:** Fashion companies can benefit from collaborating with cultural institutions and creating collections that resonate with consumers beyond aesthetics. - **Eyewear:** Eyewear brands can differentiate themselves by offering stylish, high-quality frames at a more affordable price point. - **Marketing:** Marketers can create impactful campaigns that focus on social responsibility and inspire consumers to make a difference through their purchases. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Demure Eyewear Capsules](https://www.trendhunter.com/trends/persol.md) - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)