# Calming IoT Glasses Eyewear Company Safilo Group Spa's Glasses Measure Brainwaves By Laura McQuarrie | Published 2016-12-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-company References: [refinery29](http://www.refinery29.com/2016/12/133937/smart-mood-glasses-fendi-dior-safilo-group-spa?utm_source=feed&utm_medium=rss) & [bloomberg](https://www.bloomberg.com/news/articles/2016-12-21/maker-of-spectacles-for-dior-fendi-expands-into-smart-glasses?utm_content=tech&utm_campaign=socialflow-organic&utm_source=twitter&utm_medium=social&cmpid==socialflow-twitter-tech) Safilo Group SpA, an eyewear company that is known for making frames for Dior, Fendi and [Hugo Boss](https://www.trendhunter.com/trends/hugo-boss-2), is now looking to establish itself as a producer of high-tech smart glasses. At this year's CES 2017, the company plans to debut a pair of IoT glasses. Unlike the smart glasses that first came on the market, the spectacles will have no camera or display. The glasses however will be equipped to measure brainwaves and send this data to an accompanying app. The drive behind creating these glasses was to ultimately help people assess their moods, relax and meditate. The high-tech glasses from Safilo Group SpA were developed with help from Toronto-based start-up [InteraXon](https://www.trendhunter.com/trends/muse), which is known for its innovative [Muse Headband](https://www.trendhunter.com/trends/muse-s-athena). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smart Glasses:** Safilo Group SpA's IoT glasses without cameras or displays could establish a new market for smart glasses focused on wellness. - **Brainwave Monitoring:** The incorporation of brainwave monitoring technology in eyewear could disrupt the wearables market and lead to new opportunities in healthcare. - **Mood Tracking:** The mood tracking feature in Safilo Group SpA's glasses creates potential for personalization and individualization in the wellness industry. ### Who This Affects Most - **Eyewear:** The incorporation of IoT technology in eyewear creates potential for a new market segment focused on wearable wellness. - **Wearables:** The combination of fashion and technology in smart glasses creates new opportunities for innovation in the wearables industry. - **Healthcare:** The brainwave monitoring feature in Safilo Group SpA's glasses creates potential for disruption and innovation in the healthcare industry. ## Related on Trend Hunter - [AI-Powered Smart Glasses](https://www.trendhunter.com/trends/kering-eyewear-x-google.md) - [Advanced AI-Integrated Eyewear](https://www.trendhunter.com/trends/memomind-smart-glasses.md) - [Open-Source AI Eyewear](https://www.trendhunter.com/trends/frame-glasses.md) - [Intelligent Relaxation Eye Masks](https://www.trendhunter.com/trends/therabody-smartgoggles.md) - [Wearable Health-Management Sunglasses](https://www.trendhunter.com/trends/isportwear.md) - [AI-Enabled Meditation Headbands](https://www.trendhunter.com/trends/brainco-oxyzen.md) - [AI-Integrated Eyewear Partnerships](https://www.trendhunter.com/trends/smart-glasses-1.md) - [Custom 3D-Printed Glasses Frames](https://www.trendhunter.com/trends/custom-3dprinted-glasses-frames.md) - [Mind-Controlled Smart Devices](https://www.trendhunter.com/trends/migu-headband.md)