# Dual-Purpose Eyewear Jewelry Chloe's New Eyewear Chain Connects to Glasses and is Retro-Themed By Madison Mackay | Published 2018-05-24 | Updated 2018-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-chain References: [hypebae](https://hypebae.com/2018/5/chloe-eyewear-chain-brass) & [chloe](https://www.chloe.com/Item/Index?suggestion=true&sitecode=CHLOE_US&cod10=46524885dp) High-end womenswear brand [Chloe](https://www.trendhunter.com/trends/chloe-wine-collection) created an eyewear chain -- a dual-purpose chain -- that can attach to any type of sunglasses, regular glasses, or be worn as a [stylish necklace](https://www.trendhunter.com/trends/dior-necklace). The French fashion house created the chain with a high-quality brass material to add a [retro style](https://www.trendhunter.com/trends/modern-retro-collection) to any outfit making it both subtle and a statement piece. The chain is equipped with an adjustable closure, allowing the product to transform easily into a draping long necklace. Right above the aforementioned closure, the piece has the brand's iconic logo engraved in a delicate detail. Chloe's new eyewear chain is a functional yet chic piece that embodies a carefree spirit to reflect the brand's feminine elegance. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dual-purpose Eyewear Accessories:** Creating versatile eyewear accessories that can be used as both a functional chain and a stylish necklace enables fashion brands to offer customers added value and multiple styling options. - **Retro-themed Fashion Accessories:** Integrating retro aesthetics into fashion accessories, such as eyewear chains, provides an opportunity for brands to tap into nostalgia and attract customers seeking a vintage-inspired look. - **Fashionable Logo Engravings:** Incorporating brand logos as detailed engravings on fashion accessories like eyewear chains allows brands to showcase their identity and establish stronger brand recognition. ### Where This Applies - **Fashion Accessories:** The dual-purpose eyewear chain presents an opportunity for the fashion accessories industry to expand its product range and offer customers more versatility in accessorizing. - **Eyewear:** Eyewear brands can explore collaborations with fashion houses to create eyewear chains that combine functionality and style, meeting the growing demand for multifunctional eyewear accessories. - **Jewelry:** Incorporating eyewear chains as fashionable necklace options allows the jewelry industry to experiment with new designs and cater to customers' desire for unique and adaptable accessories. ## Related on Trend Hunter - [Jewelry-Like Glasses Frames](https://www.trendhunter.com/trends/gentle-monster-7.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Haute Hinge-Free Eyewear](https://www.trendhunter.com/trends/tangled-eyewear.md) - [Beverage-Inspired Charms](https://www.trendhunter.com/trends/catbird-x-sofia.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Fully Functional Statement Pieces](https://www.trendhunter.com/trends/premiere-sound.md) - [Practical Stylish Foldable Eyewear](https://www.trendhunter.com/trends/editions-pliables.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md)