# Aspirational Eyewear Branding SALT + AETHER Eyewear is Inspired by Motorcycle Culture By Rebecca Byers | Published 2015-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-branding References: [thedieline](http://www.thedieline.com/blog/2015/7/13/salt-aether-eyewear) A collaboration inspired by [motorcycle culture](https://www.trendhunter.com/trends/randolph-driveworks), SALT + AETHER Eyewear is a [limited edition line of sunglasses](https://www.trendhunter.com/trends/waiting-for-the-sun-x-percival) that boast stunning visual eyewear branding and packaging. Featuring sweeping mountain views that communicates both brands' passion for the outdoors, the SALT + AETHER Eyewear packaging elevates the product and serves as a reminder of its Southern California roots. The limited edition SALT + AETHER Eyewear line includes two pairs of sunglasses, the SCOUT and the EXPLORER. The unique high quality images featured on the packaging speaks to the consumer desire to equate products and services with a lifestyle, or more simply, emotions they can relate to. By showcasing views that are not dissimilar to that of the dream motorcycle ride, the product is automatically connected to the idyllic lifestyle of the target consumer. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Outdoor Lifestyle Branding:** Emphasizing and visually communicating the connection with an outdoor lifestyle through product branding and packaging. - **Limited Edition Collaborations:** Creating unique and exclusive product lines in collaboration with other brands to increase market exposure and brand image. - **Emotive Product Packaging:** Incorporating high-quality and captivating imagery on product packaging to create emotional connections with the customer and enhance brand image. ### Who This Affects Most - **Eyewear:** Opportunities for collaborating with outdoor lifestyle brands to create limited edition eyewear lines with visually striking and emotionally captivating branding and packaging. - **Motorcycle Accessories:** Incorporating eyewear products into the lifestyle and branding of motorcycle accessories with visually appealing packaging and strong connections to outdoor culture. - **Outdoor Apparel:** Partnering with eyewear brands to create limited edition products that complement outdoor apparel lines with bold and emotive branding and packaging. ## Related on Trend Hunter - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [High-Performance Automotive Glasses](https://www.trendhunter.com/trends/randolph-x-shelby.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Aerospace-Grade Dynamic Eyewear](https://www.trendhunter.com/trends/district-vision-2.md) - [Automotive-Inspired Sunglasses](https://www.trendhunter.com/trends/randolph-driveworks.md) - [Graphic Sports Eyewear](https://www.trendhunter.com/trends/oakley-x-podpah.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md)