# Retro Revival Shades Italian Eyewear Brand Safilo Celebrates Their 80th Anniversary By Jana Pijak | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-brand-safilo References: [coolhunting](http://www.coolhunting.com/style/safilo-by-marc-newson.php) & [safilo](http://www.safilo.com/en/) In celebration of their 80th anniversary, Italian eyewear brand Safilo introduces their latest range of [designer shades](https://www.trendhunter.com/trends/signature-eyewear-collection). The sunnies come in a range of tinted and transparent designs that are created in collaboration with Marc Newson, an Australian designer that is known for his sleek and sophisticated aesthetic. Whether highlighting blue and yellow aviators or burgundy eye glasses, eyewear brand Safilo celebrates their history and heritage with styles that embody a [retro-modern flair](https://www.trendhunter.com/trends/vintage-soul-collection). This eyewear collection features five optical designs and two [tinted styles](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) that are perfect for any occasion. The quality eyewear accessories will appeal to the tropical traveler, the urban explorer or the stylish academic who spends the majority of their time reading. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Retro-modern Eyewear:** Opportunity to create eyewear collections that blend vintage aesthetics with modern design. - **Designer Collaborations:** Opportunity to collaborate with renowned designers to create exclusive eyewear collections. - **Tinted Eyewear:** Opportunity to design trendy tinted eyewear styles that appeal to fashion-conscious consumers. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation potential in the fashion accessories industry by incorporating retro-modern eyewear designs. - **Luxury Eyewear:** Opportunity for luxury eyewear brands to collaborate with designers and create high-end, limited edition collections. - **Eyewear Retail:** Opportunity for eyewear retailers to cater to fashion-conscious consumers by offering a wide range of tinted eyewear options. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)