# Minimalist Eyewear Boutiques Ace & Tate is an E-tailer with a New Physical Outpost in Amsterdam By Rebecca Byers | Published 2015-07-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eyewear-boutique References: [superfuture](http://superfuture.com/supernews/amsterdam-ace-tate-store-opening) Following a series of successful pop-ups across Europe, Act & Tate has opened its first brick and mortar eyewear boutique located in Amsterdam's canal district. The bright, minimalist space is stylish and caters to the no frills experience offered by the brand's [e-tail shopping service](https://www.trendhunter.com/trends/luxury-eyewear-ecommerce). Similar to Warby Parker and Bailey Nelson, the boutique is successful in its attempts to represent the brand's values and aesthetic in its first physical location. The store features all-white spotlights that boost the natural light that reaches the back of the shop during daylight hours. The center of the eyewear boutique features a single long rectangular table around which customers can take a better look at the offerings. The Ace & Tate eyewear boutique also offers [in-house optical measuring](https://www.trendhunter.com/trends/opticianai), with a machine neatly tucked away behind sliding doors at the back of the shop. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Eyewear Boutiques:** Opportunity to create sleek and modern physical spaces that align with e-tail shopping experiences. - **In-house Optical Measuring:** Opportunity to provide convenient and efficient optical measuring services within eyewear boutiques. - **E-tailer Brick and Mortar:** Opportunity for e-commerce brands to expand their reach by opening physical stores. ### Who This Affects Most - **Eyewear Retail:** Disruptive innovation opportunity for eyewear retailers to create minimalist and interactive physical spaces. - **E-commerce:** Disruptive innovation opportunity for e-commerce companies to bridge the gap between online and offline shopping experiences. - **Retail Technology:** Disruptive innovation opportunity for the development of advanced optical measuring machines and systems. ## Related on Trend Hunter - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md) - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md)