# Consumer Eye-Tracking Hardware Tobii Pro Gives Authentic Insights to Scientists and Businesses By Kalin Ned | Published 2018-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/eyetracking-hardware References: [tobiipro](https://www.tobiipro.com/) Tobii Pro is a company that specializes in eye-tracking hardware that aids scientists and businesses. Whether it is for research in human behavior or a consumer insight inquiry, the service offers apt resources and support. Tobii Pro offers a variety of eye-tracking hardware to fit a broader range of needs. The Glasses 2, for example, provide an accurate and robust presentation of [natural viewing behaviors](https://www.trendhunter.com/trends/smart-eyewear1) in wearers. The product harbors the possibility to be combined with other [biometric devices](https://www.trendhunter.com/trends/therabody-smartgoggles-2) for greater depth in research. The Tobii Pro Lab, on the other hand, is ideal for "in-store shopper research, [as well as] psychology experiments." Compatible with the glasses and other [wearable eye-tracking hardware](https://www.trendhunter.com/trends/motion-tracking-technology), the product plays as a support system for the entire research project — "from test design and recording, to the interpretation and presentation of results." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Eye-tracking Hardware:** Eye-tracking technology is becoming increasingly valuable for scientists and businesses, offering authentic insights into human behavior and consumer preferences. - **Biometric Integration:** Integrating eye-tracking hardware with other biometric devices presents opportunities for more comprehensive and in-depth research. - **In-store Shopper Research:** Eye-tracking technology, such as Tobii Pro Lab, provides a powerful tool for conducting research on consumer behavior in physical retail environments. ### Industries Being Reshaped - **Market Research:** The market research industry can leverage eye-tracking hardware to gain deeper insights into consumer behavior and preferences. - **Retail:** The retail industry can use eye-tracking technology to understand how shoppers interact with products and improve store layouts and displays. - **Psychology:** Eye-tracking technology integrated with psychology experiments can provide valuable insights into human cognition and behavior. ## Related on Trend Hunter - [Eye-Tracking Device Solutions](https://www.trendhunter.com/trends/eyetracking-solution.md) - [Low-Power Eye-Tracking Solutions](https://www.trendhunter.com/trends/eyetracking-platforms.md) - [Advanced Research Glasses](https://www.trendhunter.com/trends/aria-gen-2.md) - [Consolidated Eye-Tracking Platforms](https://www.trendhunter.com/trends/eyetracking-platform.md) - [Emotion-Sensing Eyewear](https://www.trendhunter.com/trends/emteq-labs-sense.md) - [Athletic Training Eyewear](https://www.trendhunter.com/trends/falconframes.md) - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md) - [Eye-Tracking Informational Aquariums](https://www.trendhunter.com/trends/ai-aquarium.md) - [Enterprise-Focused VR Headsets](https://www.trendhunter.com/trends/pico-4-enterprise.md)