# Eye-Tracking Technology Functions Apple Implements Eye-Tracking Features to Recent Products By Amy Duong | Published 2024-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eyetracking-features References: [engadget](https://www.engadget.com/apple-brings-eye-tracking-to-recent-iphones-and-ipads-140012990.html)  [Apple](https://www.trendhunter.com/trends/accessibility-features) announces a set of news around the concept of assistive features with a spotlight on the eye-tracking features that will be implemented in some of its latest products. This is just ahead of Global Accessibility Awareness Day with other news such as Personal Voice that released last year. The eye-tracking support will be added to new models of [iPhones](https://www.trendhunter.com/trends/voice-memos-app) and [iPads](https://www.trendhunter.com/trends/voiceover-testing) which will be further supported by custom vocal shortcuts, vehicle motion cues, music haptics, and more. Notably, the feature is applied to the front-facing camera on the products to navigate through the software without having accessories. When this function is enabled, users look through their screen to move through apps and menus. To select it, their eyes should linger on the item. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 9% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Eye-tracking Integration:** The introduction of eye-tracking technology in consumer gadgets opens new avenues for seamless, hands-free navigation. - **Assistive Technology Expansion:** Enhancing product accessibility through features like custom vocal shortcuts and vehicle motion cues emphasizes inclusivity in tech design. - **Enhanced User Interaction:** Incorporating eye-tracking into mobile devices revolutionizes user experience by enabling intuitive, gaze-based control. ### Industries Being Reshaped - **Consumer Electronics:** Innovative assistive features like eye-tracking elevate the functionality and user engagement of modern smartphones and tablets. - **Healthcare Technology:** Advanced eye-tracking systems can significantly aid those with mobility or dexterity challenges, fostering greater independence. - **Automotive Industry:** Vehicle motion cues and other accessibility features seamlessly integrate with in-car systems, enhancing safety and convenience. ## Related on Trend Hunter - [Tech Accessibility Features](https://www.trendhunter.com/trends/accessibility-features.md) - [Consolidated Eye-Tracking Platforms](https://www.trendhunter.com/trends/eyetracking-platform.md) - [Enhanced Accessible Phone Features](https://www.trendhunter.com/trends/accessibility-nutrition-labels.md) - [Eye-Tracking Device Solutions](https://www.trendhunter.com/trends/eyetracking-solution.md) - [Motion Tracking Eye Wearables](https://www.trendhunter.com/trends/magtrack.md) - [Eye-Tracking Privacy Apps](https://www.trendhunter.com/trends/privacy-apps.md) - [Camera-Readable Smart Lenses](https://www.trendhunter.com/trends/xpanceo.md) - [Eye-Tracking Interface Smartphones](https://www.trendhunter.com/trends/honor-magic-6.md) - [Facial Gesture Control Systems](https://www.trendhunter.com/trends/facial-gesture-control.md)