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# Cream-to-Powder Eyeshadow Sticks
Julep's Eyeshadow 101 Aids in Effortless, Mess-Free Applications

By Laura McQuarrie | Published 2017-05-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eyeshadow-stick
References: [julep](http://www.julep.com/featured/new-arrivals/eyeshadow-101.html)

In the same way that powder-to-cream lip products have become popular in the world of K-beauty, [cream-to-powder cosmetics](https://www.trendhunter.com/trends/solo-shadow-sheen) are also emerging as convenient alternatives to traditional eyeshadow palettes.

Julep introduced its [Eyeshadow 101 Crème-to-Powder Eyeshadow Stick](https://www.trendhunter.com/trends/eye-stylus-shadow-stick) in an-easy to use applicator that does away with bulky packaging and sponge wands. On one end of the product is a creamy formula that can be applied directly to the eye area for lasting, all-day color. Once applied from the stick, the creamy eyeshadow product can be blended with a fingertip or the [built-in sponge smudging tool](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen). The eyeshadow is offered in a range of colors, from Electric Lavender Shimmer to Flat Black Matte.

As well as promising to deliver a mistake-proof, non-creasing eyeshadow, the product nourishes with antioxidants and vitamins.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 18% | Activity: 16% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Cream-to-powder Cosmetics:** The trend of cream-to-powder cosmetics provides a convenient alternative to traditional eyeshadow palettes by offering lasting color and easy application.
- **K-beauty Influence:** The influence of K-beauty is seen in the rise of cream-to-powder lip and eyeshadow products, providing an innovative and efficient approach to makeup.
- **Mess-free Applications:** The demand for mess-free applications is driving the development of cream-to-powder eyeshadow sticks with built-in smudging tools and easy-to-use applicators.

### Who This Affects Most

- **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the cream-to-powder trend by creating innovative cream-to-powder eyeshadows that offer seamless application and long-lasting color.
- **Fashion and Beauty Retailers:** Fashion and beauty retailers can benefit from the rise of cream-to-powder cosmetics by stocking a variety of cream-to-powder eyeshadow sticks that cater to the growing demand for convenient and mess-free makeup options.
- **Health and Wellness:** The health and wellness industry can explore the integration of nourishing ingredients, such as antioxidants and vitamins, in cream-to-powder eyeshadows, providing both beauty and skin benefits.

## Related on Trend Hunter

- [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md)
- [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md)
- [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md)
- [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)
- [Painterly Eyeshadow Sticks](https://www.trendhunter.com/trends/eye-stylus-shadow-stick.md)
- [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)
- [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md)
- [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md)
- [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md)