# Pudding-Themed Eyeshadow Palettes Beauty Bakerie's 'Proof is in the Pudding' is Dessert-Inspired By Laura McQuarrie | Published 2019-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyeshadow-palettes References: [instagram](https://www.instagram.com/p/Bt8qUetHA2k/) & [beautybakerie](https://www.beautybakerie.com/collections/eyescream-eyeshadow/products/proof-is-in-the-pudding-eyeshadow-palette-1) From eyeliners that are packaged like lollipops to a foundation that's branded as "Cake Mix," Beauty Bakerie has made a name for itself with its fun, food-themed cosmetics—and it will soon be expanding its offerings with an all-new eyeshadow palette dubbed 'Proof is in the Pudding.' This all-new eyeshadow palette is cruelty-free, paraben-free, gluten-free and vegan, as well as packed with fun shade names like Rice Pudding, Butterscotch’d and Spiced Caramel. With a mix of shimmery and matte shades, individual colors in the eyeshadow palette have the potential to be mixed and matched with ease to create a complementary warm-toned look. Previously, Beauty Bakerie has launched other playful food-themed eyeshadow palettes, such as 'Do It For The Graham' and 'Game of Cones.' ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Food-inspired Cosmetics:** Opportunity for brands to create playful and unique makeup products inspired by different types of food. - **Cruelty-free and Vegan Makeup:** Growing demand for cosmetics that are not tested on animals and are free from animal-derived ingredients. - **Creative Packaging in Cosmetics:** Innovative packaging designs that capture consumer attention and create a unique branding experience. ### Who This Affects Most - **Cosmetics:** Opportunity for beauty brands to tap into the growing demand for unique and themed makeup products. - **Animal-free Product Market:** Increased market potential for cosmetics that are cruelty-free and vegan, catering to the ethical consumer segment. - **Packaging Design:** Growing market for creative and eye-catching packaging designs in the cosmetics industry. ## Related on Trend Hunter - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Butter Cookie Beauty Products](https://www.trendhunter.com/trends/royal-dansk-and-kara-beauty.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Filipino Dessert-Inspired Cosmetics](https://www.trendhunter.com/trends/huda-beauty-2.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)