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# Perfectly Paired Eyeshadow Duos
M2U NYC’s Eyeshadow Duo Features Two Captivating Colors

By Kalin Ned | Published 2022-06-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eyeshadow-duos
References: [m2unyc](https://m2unyc.com/products/eyeshadow-duo)

M2U [NYC](https://www.trendhunter.com/trends/greaser-garage-jacket) boasts a brand new product—a range of affordable and perfectly paired eyeshadow duos. The brand prioritized convenience and ease for this launch by taking out the guesswork when trying to settle on a combination of colors for one's makeup look. There are a total of six combinations to choose from, including Cobble Hill (Bronze | Gold Champagne), Park Slope (Tan | Rose Shimmer), Crown Heights (Champagne | Purple), Sunnyside (Apricot | Peach Shimmer), Red Hook (Pink | Red Rose Shimmer), Greenpoint (Gold | Musty Green). One may notice that each unit is named after a neighborhood in Brooklyn.

The formulation of the eyeshadow duos is not only attention-captivating but also nourishing. Each mini palette is packed with Jojoba Oil and Vitamin E which add hydrating benefits to one's eyelids.

Image Credit: M2U NYC

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 44% | Activity: 33% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Convenient Makeup Duos:** The trend of offering easy-to-use makeup palettes with pre-selected color combinations provides customers with an efficient and convenient solution to choose makeup colors.
- **Nourishing Makeup Products:** The trend of incorporating nourishing ingredients such as Jojoba oil and Vitamin E in makeup products offers customers a value-added proposition that caters to their wellness needs.
- **Localized Product Themes:** The trend of naming makeup products after local neighborhoods or themes allows brands to create a localized identity that resonates with customers and adds value to their purchase.

### Sectors Adopting This

- **Beauty:** The beauty industry can leverage the trend of convenient makeup duos to offer customers an efficient and effortless makeup experience.
- **Personal Care:** The personal care industry can embrace the trend of nourishing makeup products to offer customers value-added propositions and cater to their wellness needs.
- **Tourism:** The tourism industry can use the trend of localized product themes to create a regional identity that appeals to travelers and adds value to their purchase.

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