# Personified Frozen Snacks Eyescream by Merche Alcala and Marion Donneweg Brings Treats to Life By Jana Pijak | Published 2013-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eyescream References: [mocoloco](http://mocoloco.com/archives/028620.php) & [m-m.es](http://www.m-m.es/m/hello.html) The creators of the [Barcelona's](https://www.trendhunter.com/trends/mercado-little-spain) popular "Happy Pills" candy store have launched "Eyescream", an ice cream shop that brings the frozen treat to life. Playing with personification, the urban ice cream shop serves its customers with monster-inspired snacks that feature colorful ice cream masses and googly eye additions. Designers Merche Alcala and Marion Donneweg use a Taiwan-imported ice cream product which they describe as ugly, peculiar and as the perfect canvas for their edible monsters. From its youthfully modern interior and graphic design concept to its wild and fun products, the "Eyescream" ice cream shop in Barcelona is the perfect stop for young snack lovers and their parents. When visiting the shop, customers are not only in store for a great snack but are given a chance to create their own [sugary creature](https://www.trendhunter.com/trends/rays-ice-cream-and-blobs). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 45% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personified-frozen-snacks:** The trend of personifying frozen snacks creates an opportunity for unique and interactive dining experiences. - **Colorful-ice-cream-masses:** The trend of using colorful ice cream masses appeals to younger consumers and offers a visually exciting dessert option. - **Edible-monsters:** The trend of creating edible monsters allows for playful and imaginative food creations. ### Who This Affects Most - **Ice-cream-retail:** The ice cream retail industry can capitalize on the trend of personifying frozen snacks by offering interactive and visually appealing ice cream options. - **Children's-food-and-beverage:** The children's food and beverage industry can tap into the trend of using colorful ice cream masses to attract young consumers and provide visually exciting treats. - **Hospitality-and-tourism:** The hospitality and tourism industry can leverage the trend of creating edible monsters to offer unique and memorable dining experiences for guests. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Ice Cream-Resembling Lamps](https://www.trendhunter.com/trends/soft-serve-lamp.md) - [Mexican-Inspired Ice Cream Stores](https://www.trendhunter.com/trends/ice-cream-stores.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Gummy-Studded Ice Creams](https://www.trendhunter.com/trends/gummy-bears-in-ice-cream.md) - [Stress-Relieving Snack Booths](https://www.trendhunter.com/trends/i-scream-for-yasso.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md)