# Powdery Iris Photography The Eyes That Tell Stories Series Encourages Eye Health By Meghan Young | Published 2011-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eyes-that-tell-stories References: [behance.net](http://www.behance.net/gallery/eyes-that-tell-stories-A-singapore/1696502) & [projeqt](http://www.projeqt.com/eyesthattellstories#lsi54282ci0q) One may compare the images in the Eyes That Tell Stories photo series to a bunch of beautiful and surreal irises. This art series hones in on one of our most important senses: sight. Shot by Singapore-based photographer Jorg Sundermann, the Eyes That Tell Stories series is a photographic exhibition by the Singapore Eye Research Institute that aims to create awarness about eye research. It features 14 well-known Singaporeans such as radio DJ Vernetta Lopez, filmmaker Royston Tan and Olympic swimmer Ang Peng Siong as well as their unique stories. Accompanying each stunning image is a video that shows viewers exactly what each of these local celebrities see and how they continue to see by getting their eyes checked for potential diseases. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Eye Health Awareness:** Opportunities for innovative eye health campaigns and initiatives that can raise awareness about the importance of regular check-ups and eye care. - **Personalized Visual Experiences:** Potential for creating personalized visual experiences through photography and video that showcase individuals' unique perspectives and visual abilities. - **Collaborations Between Art and Science:** Possibilities for collaborations between artists, photographers, and scientific institutions to combine art and science to create impactful exhibitions that educate and inspire. ### Sectors Adopting This - **Healthcare:** Innovations in eye care technologies and services that prioritize preventive measures and early detection of eye diseases. - **Photography:** Applications of photography techniques and technologies to capture and convey personal and impactful visual experiences. - **Entertainment:** Opportunities for collaborations between celebrities, artists, and eye research institutions to create engaging content for raising awareness about eye health. ## Related on Trend Hunter - [Blurry Abstract Photography Exhibits](https://www.trendhunter.com/trends/optical-allusion.md) - [Accessible Eye Health Apps](https://www.trendhunter.com/trends/eye-health-app.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [AI-Generated Cancer Exhibitions](https://www.trendhunter.com/trends/gallery-of-hope.md) - [science-backed eye relief campaigns](https://www.trendhunter.com/trends/its-a-science.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md)