# Clever Ocular Campaigns The Brilliant 'Eyes Give Life' Campaign Helps Promote Corneal Donations By Paul Maccarone | Published 2013-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eyes-give-life References: [designtaxi](http://designtaxi.com/news/360227/Saatchi-Saatchi-Shows-How-Eyes-Give-Life-To-All-Objects/) & [facebook](https://www.facebook.com/fnazca) Ingenious Latin American creative agency F/Nazca Saatchi & Saatchi are at it again with its newest creation, the 'Eyes Give Life' campaign. Created for the 'Pan American Association of Eye Banks' the ad will help promote corneal donations that will aid in [visual impaired problems](https://www.trendhunter.com/trends/accessibility-adapter) in Latin America. The ad has different sets of eyes being placed on inanimate objects in order to show how the addition of eyes creates a life-giving effect. The various objects take on a completely different persona with the addition of the eyes, which helps illustrate the central theme of the aptly titled Eyes Give Life. This thought-provoking campaign will surely go a long way in helping with a [great social cause](https://www.trendhunter.com/trends/soles4souls-canada), and much of that is in thanks to this brilliant and [playful ad](https://www.trendhunter.com/trends/dreamies-treats). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 36% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising Campaigns:** Exploring unconventional and thought-provoking approaches to advertising that capture attention and promote meaningful messages. - **Visual Impact Marketing:** Utilizing visual imagery to create a strong emotional connection and generate awareness for social causes. - **Promoting Social Responsibility Through Advertising:** Leveraging advertising campaigns to promote and support social causes, inspiring positive change in local communities. ### Where This Applies - **Advertising:** Opportunities for innovation in creating impactful and creative advertising campaigns that go beyond traditional methods. - **Marketing:** Exploring new visual marketing strategies to captivate audiences and create a lasting impact with brand messages. - **Non-profit Organizations:** Utilizing innovative advertising techniques to raise awareness, promote social responsibility, and support important causes. ## Related on Trend Hunter - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [science-backed eye relief campaigns](https://www.trendhunter.com/trends/its-a-science.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)