# Perceptually-Challenging Outerwear Loewe's Eye/LOEWE/Nature Collection Boasts Psychedelic Graphics By Amy Duong | Published 2019-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyeloewenature References: [highsnobiety](https://www.highsnobiety.com/p/loewe-eye-loewe-nature-ss19-collection/) & [loewe](https://www.loewe.com/eur/en/eye-loewe-nature) Fashion label Loewe introduces its latest [Eye/LOEWE/Nature collection](https://www.trendhunter.com/trends/loewe-x-on-1) for the Spring/Summer 2019 season. The new capsule is designed with a utopian approach, fantasizing the outdoors. The pieces highlight the crewneck sweaters with a special Eye emblem created by MM Paris alongside a backpack, shirts, and [hiking boots](https://www.trendhunter.com/trends/2026-mens-ski-collection). The menswear and accessory options are set to launch on January 10th, but prior to the drop is a special film showcasing the collection. The accompanying film stars British actor Josh O'Connor and he is decked out in the pieces from the Eye/LOEWE/Nature line as he embarks on an [outdoor adventure](https://www.trendhunter.com/trends/performance-articles). Notably, for every item sold, the label will donate €15 to combat the threats of plastic pollution. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Utopian Outdoor Fashion:** Opportunity for brands to design collections that fantasize the outdoors and evoke a sense of utopia. - **Psychedelic Graphics:** Potential for incorporating eye-catching and perceptually-challenging graphics into fashion designs to create visual impact. - **Eco-conscious Fashion:** Increasing demand for sustainable fashion options and initiatives to combat plastic pollution. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to tap into the trend of utopian outdoor fashion and incorporate psychedelic graphics into their designs. - **Film and Entertainment:** Opportunity to collaborate with fashion labels to create visually captivating films to showcase their collections. - **Environmental Conservation:** Opportunity for organizations and brands to join the fight against plastic pollution through initiatives and partnerships with fashion labels. ## Related on Trend Hunter - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Alpine Luxury Capsules](https://www.trendhunter.com/trends/2026-mens-ski-collection.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md)