# Upcycled Militaristic Menswear The Eye/Loewe/Nature Line Takes a Sustainable Route for FW20 By Amy Duong | Published 2020-11-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eyeloewenature-line References: [highsnobiety](https://www.highsnobiety.com/p/loewe-ss20-collection/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) The Eye/[Loewe](https://www.trendhunter.com/trends/toy-boot)/[Nature](https://www.trendhunter.com/trends/outbound-hotels) line of menswear by LOEWE is branching into its fourth season and this time, it turns its focus to sustainable practices. Designed for the colder Fall/Winter 2020 season, the entire capsule spotlights upcycled design and construction, repurposing a series of militaristic materials. The seasonal collection takes a variety of [vintage camo prints](https://www.trendhunter.com/trends/studio-nicholson-fw25), flannel tops, khaki cottons, and more. This is then reworked to create rucksacks, parkas, shirts, jackets, jeans, shirts, and patchwork designs. The rest of the collection boasts color-blocking details that can be seen on the sweaters that are spun from wool using recycled plastic bottle.es. There are also organic cotton used to make fleece and workwear items, as well as graphic tees embroidered with branding details. Image Credit: LOEWE ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycled Design:** The Eye/Loewe/Nature line showcases the trend of upcycling militaristic materials to create sustainable menswear. - **Vintage Camo Prints:** The collection incorporates vintage camo prints, highlighting the trend of using nostalgic patterns in fashion. - **Color-blocking Details:** The collection utilizes color-blocking techniques, exemplifying the trend of bold and contrasting colors in clothing design. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore upcycling techniques and incorporate vintage prints and color-blocking to offer sustainable and trendy menswear options. - **Sustainability:** The sustainability industry can leverage upcycled designs and materials to promote eco-friendly fashion practices. - **Textile Manufacturing:** The textile manufacturing industry can explore the use of organic cotton and recycled materials to meet the growing demand for sustainable clothing. ## Related on Trend Hunter - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md)