# Affordable Eyeliner Tapes This Product Allows Makeup Beginners to Precisely Apply Eyeliner By Mishal Omar | Published 2018-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyeliner-tape References: [elfcosmetics](https://www.elfcosmetics.com/line-and-define-eye-tape/84069.html) & [elfcosmetics](https://www.elfcosmetics.com/line-and-define-eye-tape/84069.html) Known for being affordable, the e.l.f. cosmetics brand is offering eyeliner tapes at the price of only $2 per pack. Individuals who do not consider themselves to be beauty experts – and even those who do – are likely to find [eyeliner application](https://www.trendhunter.com/trends/stageproof-eyeliner) to be the hardest part of their makeup routine. The e.l.f. cosmetics brand aims to alleviate this issue by ensuring that those applying eyeliner are able to form the [perfect wing](https://www.trendhunter.com/trends/impress-falsies). The tape can be applied under the eye in the area that the user would like the wing to be, and functions as a border that makes a perfectly precise line. Each pack offered by e.l.f. cosmetics comes with 40 individual eyeliner tapes. Image Credit: e.l.f. cosmetics ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Eyeliner Tapes:** Disruptive innovation opportunity: Meeting the demand for affordable and user-friendly eyeliner application tools. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Developing innovative makeup tools and products to simplify and enhance the application process. - **Beauty:** Disruptive innovation opportunity: Creating new solutions to address common challenges in makeup application, such as achieving perfect winged eyeliner. - **Retail:** Disruptive innovation opportunity: Offering affordable and accessible makeup products that cater to both beauty experts and beginners. ## Related on Trend Hunter - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md)