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# Dramatic Eyeliner Stickers
Haus Laboratories' Eye Armor Kit Contains Wingtip Stickers

By Laura McQuarrie | Published 2019-09-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/eyeliner-sticker
References: [allure](https://www.allure.com/story/lady-gaga-haus-laboratories-face-lace-wingtips-face-armor) & [hauslabs](https://www.hauslabs.com/products/eye-armor-kit)

Lady Gaga's [Haus Laboratories](https://www.trendhunter.com/trends/precision-sculpt-shaping-balm) collaborated with makeup artist Sarah Tanno and Face Lace to create the brand's new eyeliner stickers, which can be found within the Eye Armor Kit. This kit contains [felt-tip black liquid liner](https://www.trendhunter.com/trends/stageproof-eyeliner) and [reusable Wingtips stickers](https://www.trendhunter.com/trends/jetzi) that can be used to create standard or artful looks.

Tanno recalls having to create elaborate quick-change looks for Lady Gaga's Cheek to Cheek Tour with Tony Bennett, stating, "She wanted this elaborate makeup, but I would have less than a minute." Tanno then worked with Face Lace founder, Phyllis Cohen, to create custom pieces for Lady Gaga, and now the trio is making it just as easy for anyone to recreate a dramatic winged eyeliner look, although Haus Laboratories states that the Wingtips don't have to be used only on the outer corners of the eyes.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 87% | Activity: 83% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Why This Trend Is Growing

- **Eyeliner Stickers:** The demand for quick and easy makeup solutions is increasing, creating opportunities for sticker-based eyeliner products.
- **Customizable Artistic Makeup:** Customers are looking for unique makeup looks, and customizable makeup solutions are becoming increasingly popular.
- **Collaborations with Influencers:** Brands are collaborating with influencers and makeup artists to create unique products and keep up with the latest trends.

### Industries Being Reshaped

- **Makeup and Cosmetics Industry:** There is an opportunity for makeup brands to come up with innovative solutions to provide quick and easy makeup solutions.
- **Beauty and Fashion Industry:** Innovative and customizable makeup products can help the beauty and fashion industry keep up with customers' preferences.
- **Entertainment Industry:** Collaborations between makeup artists and celebrities can create opportunities for unique and innovative products that cater to the entertainment industry's needs.

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