# Long-Lasting Precision Eyeliners The Black 'Flawless Eyeliner' Provides Effortless All-Day Wear By Laura McQuarrie | Published 2018-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyeliner-cosmetics References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Flawless_Lashes_by_Loreta_tackles_eyeliner_mishaps_with_new_product_launch/143829) & [flawlesslashesbyloreta](https://flawlesslashesbyloreta.com/collections/all) Flawless Lashes by Loreta, the beauty brand created by lash artist Loreta Jasilionyte, recently introduced its Flawless Eyeliner as a long-lasting cosmetic for all-day wear. While Flawless Lashes by Loreta offers a wide range of lashes, adhesives and accessories, its Flawless Eyeliner addresses common consumer concerns, such as smudging and precision application. The black eyeliner goes onto the skin with an ultra-fine nib and promises a staying power from morning to night—with the ability to hold up in humid conditions and high temperatures. The new eyeliner is exclusively available online from Flawless Lashes by Loreta. A growing number of cosmetic products are being launched with precision-focused applicators, as well as long-lasting formulas that appeal to the on-the-go consumer who doesn't appreciate having to make frequent touch-ups. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Precision-focused Applicators:** Cosmetic products featuring innovative precision-focused applicators offer disruptive innovation opportunities for the beauty industry. - **Long-lasting Formulas:** Long-lasting cosmetic formulas that address common consumer concerns, such as smudging and precision application, present disruptive innovation opportunities for the beauty industry. - **On-the-go Convenience:** Cosmetic products designed for on-the-go application and long-lasting wear have disruptive innovation opportunities for the beauty industry. ### Who This Affects Most - **Beauty:** The beauty industry can leverage innovative precision-focused applicators and long-lasting formulas for disruptive innovation opportunities. - **Retail:** The retail industry can benefit from carrying cosmetic products that offer on-the-go convenience and all-day wear. - **E-commerce:** E-commerce platforms can showcase innovative cosmetic products with precision-focused applicators and long-lasting formulas offering convenience and ease-of-use to the customer. ## Related on Trend Hunter - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Longwear Creamy Lip Liners](https://www.trendhunter.com/trends/traced-out-pencil.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Versatile Multi-Use Cosmetic Pencils](https://www.trendhunter.com/trends/color-tattoo-eye-stix.md)