# Awesome Aquatic Packaging The Eyeko Branding Design Presents a Blue Hue By Ana Lopez | Published 2011-10-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eyeko References: [lovelypackage](http://lovelypackage.com/eyeko/) & [r-design](http://www.r-design.co.uk/) Keeping it simple but chic, the Eyeko branding design has all the necessary cute factors to make this [eye cosmetic line](https://www.trendhunter.com/trends/oceanly-eyeshadows) lovable. Designed by UK-based company R Design, this [adorable packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging) has the right colors and shapes to attract female costumer attention. With a combination of metallic grey, blue and pink on a fashionable box, Eyeko is presenting itself as a [sophisticated brand](https://www.trendhunter.com/trends/absolute-collection) that knows how to stand out in a highly competitive market. The London business also created a fantastic logo for the line, which consists of a shield that is the image of the cosmetics, and also an actual object to “protect the eyelid from smudges when applying mascara,” according to the company. The shield is both a marketing tool and a complementary gift for buyers. The Eyeko branding design is fashionable and classic: a girly box of divine eye-opening surprises. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Chic Packaging Designs:** Businesses can explore creative packaging designs to attract customer attention and stand out in the market. - **Branded Complementary Gifts:** Companies can offer complementary gifts that align with their branding for marketing and customer loyalty purposes. - **Functional Packaging:** Incorporating functional elements in packaging designs can enhance customer satisfaction and distinguish a brand from competitors. ### Where This Applies - **Cosmetics:** Cosmetics companies can benefit from adopting chic packaging designs that attract and retain customers through aesthetic appeal. - **Gift and Novelty Items:** Gift and novelty item industries can explore branded complementary gift options to increase product sales and customer retention. - **Printing and Packaging:** Printing and packaging industries may consider integrating functional elements into packaging designs to enhance product functionality and increase client satisfaction. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Celestial-Inspired Packaging Collections](https://www.trendhunter.com/trends/cosmic-teal.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md)