# Multi-Finish Eyeshadow Palettes Marc Jacobs' Eye-Conic Collection Offers Several Palettes By Mishal Omar | Published 2018-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyeconic References: [marcjacobsbeauty](https://www.marcjacobsbeauty.com/eye-conic/multi-finish-eyeshadow-palette/MJ20016.html) & [sephora](https://www.sephora.com/product/eye-conic-multi-finish-eyeshadow-palette-coconut-fantasy-collection-P430503) Marc Jacobs Beauty is offering its Eye-Conic Multi-Finish Eyeshadow Palette in a [variety of different shades and finishes](https://www.trendhunter.com/trends/eye-makeup-product). The brand offers several different palettes within the Coconut Fantasy collection, with each palette containing [seven different shades](https://www.trendhunter.com/trends/cashmere-matte-eyelights). The palettes have varying themes, whether users are looking for a more natural appearance, or a [smoky eye](https://www.trendhunter.com/trends/shadow-of-secrets-collection). The individual shades in each palette come in a series of finishes, including velvet, satin, silk, and lame – giving users plenty of choice in the intensity or subtlety of their makeup looks. For another playful feature, each of Eye-Conic palette's shades are named in a way that when they're read from left to right, the names reveal a short poem. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-finish Eyeshadow Palettes:** Disruptive innovation opportunity: Develop customizable eyeshadow palettes that allow users to choose their preferred finishes and shades. - **Variety of Shades and Finishes:** Disruptive innovation opportunity: Create a line of makeup products that offers a wide range of shades and finishes to cater to diverse customer preferences. - **Playful Packaging and Naming:** Disruptive innovation opportunity: Design makeup products with fun and creative packaging and naming that adds an element of delight and surprise. ### Industries Being Reshaped - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce new makeup products that offer innovative features and customization options to meet the evolving needs and desires of beauty consumers. - **Personal Care Products:** Disruptive innovation opportunity: Develop personal care products that combine functionality with creativity, enhancing the overall user experience. - **Fashion and Accessories:** Disruptive innovation opportunity: Explore collaborations between fashion and beauty brands to create unique and cohesive offerings that appeal to fashion-forward consumers. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Fragrance-Inspired Luxury Cosmetics](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md)