# Specialty Beauty Boutiques Pretty in the City Offers Consumers Various Eyelash & Eyebrow Services By Kalin Ned | Published 2020-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eyebrow-service References: [prettyinthecity](https://www.prettyinthecity.ca/) For those who have a special occasion coming up or are simply looking to treat themselves, [Pretty in the City](https://www.trendhunter.com/trends/the-pretty) is a Toronto and Markham-based company that offers a wide range of lash and eyebrow services. From Brow Shaping and [Eyelash Extensions](https://www.trendhunter.com/trends/eyelashes-and-eyebrows) to Permanent Makeup application and the very attention-captivating Microblading Ombre Powder Brows, Pretty in the City boasts an extensive menu for guests to choose from. In addition to its lash and eyebrow services, the company also embraces the spirit of educational entrepreneurship by offering [training opportunities for individuals](https://www.trendhunter.com/trends/master-class-in-toronto), where participants can learn effective techniques in an informative, effective, and efficient way. For example, while the Introductory Machine Work and Ombre Powder Brows takes up two days of one's time, the Brow Shaping and Tint technique requires only four hours. Image Credit: Pretty in the City ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 4% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Specialty Beauty Services:** Pretty in the City offers a variety of high-end lash and eyebrow services, indicative of a growing demand for personalized beauty experiences. - **Educational Entrepreneurship:** Companies like Pretty in the City are expanding their business models by offering training opportunities and classes alongside their traditional services, providing a unique and competitive advantage. - **Microblading and Ombre Powder Brows:** These increasingly popular eyebrow treatments offer a significant innovation opportunity for companies to develop new techniques and products. ### Sectors Adopting This - **Beauty Services:** Expanding beyond traditional beauty services, companies like Pretty in the City are introducing new and innovative treatments and services within the beauty industry. - **Education and Training:** As Pretty in the City and other companies begin to offer instructional classes and educational resources, there is a growing opportunity for businesses in the education and training industries to capitalize on this trend. - **Cosmetics and Beauty Products:** With the rise of new and innovative eyebrow and lash treatments, there is a significant opportunity for cosmetic and beauty product companies to create and market new products. ## Related on Trend Hunter - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar.md) - [Dedicated Express Beauty Chairs](https://www.trendhunter.com/trends/beauty-chair.md) - [Tailor-Made Blush Services](https://www.trendhunter.com/trends/soft-blur-cheek-stick.md) - [Med Clinic Openings](https://www.trendhunter.com/trends/the-tight-clinic.md) - [AI-Powered Lash Services](https://www.trendhunter.com/trends/luum-precision-lash.md) - [Experiential Lip Color Services](https://www.trendhunter.com/trends/lip-lab.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md)