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# Eyeballed Urban Fixtures
Eyebombing is the New Photo Fad in Town

By Wes Walcott | Published 2012-09-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/eyebombing-goggly-eyes-art
References: [oddee](http://www.oddee.com/item_98251.aspx) & [eyebombers](http://eyebombers.com/)

According to Oddee.com, “Eyebombing is the act of putting googly eyes on inanimate things in public spaces.” While it probably doesn’t make a lot of sense to most people, the ultimate goal of eyebombing an object is to add a little humor to [urban environments](https://www.trendhunter.com/trends/peace-love-joy) in the hopes that it might put a smile on the face of anyone who happens to pass by it.

Unlike traditional street art, which often garners a lot of attention and vandalizes public property, the main goal of eyebombing is to subtly humanize the world by giving a face to everyday objects.

The wacky idea was cooked up by Kim Nielsen and Peter Dam, two Danish designers that took it upon themselves to revitalize the craft of [urban street art](https://www.trendhunter.com/trends/dish-pics).

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 89% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Eyebombing:** Disruptive innovation opportunity: Exploring new forms of urban street art by humanizing everyday objects with googly eyes.
- **Urban Fixtures:** Disruptive innovation opportunity: Designing urban environments with interactive and humorous installations to create a positive and engaging public space.
- **Photo Fads:** Disruptive innovation opportunity: Capitalizing on the popularity of photo fads by developing creative and shareable content that appeals to a wide audience.

### Where This Applies

- **Street Art:** Disruptive innovation opportunity: Integrating eyebombing techniques in traditional street art to create visually appealing and thought-provoking installations that resonate with the public.
- **Urban Design:** Disruptive innovation opportunity: Collaborating with artists and designers to incorporate whimsical and interactive urban fixtures that enhance the overall aesthetic and experience of urban environments.
- **Visual Content Creation:** Disruptive innovation opportunity: Providing tools and platforms to support the creation and sharing of eye-catching and humorous visual content, tapping into the growing popularity of photo fads.

## Related on Trend Hunter

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