# Deep-Cleaning Eye Wipes Solvasa's Clarity Soothing Eye Wipes are Gentle and Purifying By Jana Pijak | Published 2021-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-wipes References: [shop.solvasabeauty](https://shop.solvasabeauty.com/www/ProductDetails/11?type=2&countrycode=US) Solvasa's Clarity Soothing Eye Wipes provide a "deep, soothing cleanse" and can be applied directly to eyelids and along the lash line to [remove makeup](https://www.trendhunter.com/trends/futurewise) and to refresh [tired and puffy eyes](https://www.trendhunter.com/trends/jet-lag-eye-patches). The wipes purify and cleanse skin with a gentle and "patent-pending ophthalmologist developed formula." The Solvasa Clarity Soothing Eye Wipes are sold in a box of 20 individual use packets and are ideal for on-the-go use. The holistic beauty brand's philosophy pairs a lot of its products with suggested mindfulness techniques like deep breathing. In addition, Solvasa also offers a variety of holistic beauty tools that can be used alongside products, including its Crystal Energy Wand that helps eliminate [under-eye puffiness](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream) while helping reduce the appearance of fine lines and wrinkles. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Soothing Eye Wipes:** The trend of multi-use, gentle, and purifying eye wipes creates opportunities for businesses to create holistic beauty products with patent-pending formulas. - **Holistic Beauty Tools:** The trend of developing holistic beauty tools like the Crystal Energy Wand creates opportunities for businesses to offer added-value products that enhance the effectiveness of complementary beauty products. - **Mindfulness Techniques:** The trend of incorporating mindfulness techniques like deep breathing into beauty routines creates opportunities for businesses to develop unique and holistic beauty products that cater to the consumer's mental well-being. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can create patent-pending, multi-use beauty products that provide gentle and purifying skincare solutions with holistic beauty tools and suggestions for mindfulness techniques. - **Wellness and Health:** The wellness and health industry can collaborate and support the development of products that enhance mental well-being by incorporating mindfulness techniques into beauty products and tools. - **Travel and Leisure:** The travel and leisure industry can provide added-value to their customers by offering on-the-go, multi-use, and refreshing beauty products like soothing eye wipes for tired and puffy eyes. ## Related on Trend Hunter - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [Soothing Single-Use Eye Masks](https://www.trendhunter.com/trends/warm-eye-masks.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Antioxidant-Fueled Eye Patches](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md) - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md)