# Vibrating Eye Wands The e.l.f Eye Wand Lets Skin Better Absorb Moisturizing Products By Mishal Omar | Published 2017-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-wand References: [elfcosmetics](http://www.elfcosmetics.com/p/massaging-eye-wand?dept=whats-new) The affordable makeup brand e.l.f Cosmetics now offers an Eye Wand that works to prep the skin for makeup and cream, as well as improving its appearance. The [Massaging Eye Wand](https://www.trendhunter.com/trends/zen-eye-massager) is able to warm up and vibrate, and is to be used to massage around the eye area. Massaging gently around the eyes offers soothing benefits, and also works to [de-puff the eyes](https://www.trendhunter.com/trends/naipo-eye-massagers) and improve the appearance of [dark circles](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream). This particular eye wand was designed to have creams applied to it, so that it can help the skin around eyes absorb the moisture from those creams more effectively. The e.l.f Cosmetics eye wand is ideal for individuals who are seeking an effective but simple method of getting rid of their dark and puffy circles. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skincare Enhancing Tools:** Incorporating vibrating wands in skincare routines presents an opportunity for brands, including those outside the traditional beauty industry, to create innovative tools that improve the penetration and efficacy of skincare products. - **Personalized Skincare Solutions:** Vibrating wands provide a personalized and targeted solution for common skincare issues such as dark circles and puffiness, and presents an opportunity for skincare brands to create customizable at-home treatments. - **At-home Spa Experience:** The growing popularity of at-home skincare solutions and self-care presents an opportunity for beauty brands to create products, such as vibrating wands, that enhance the at-home spa experience. ### Where This Applies - **Beauty and Cosmetics:** Beauty and cosmetics brands can incorporate vibrating wands into their skincare lines to enhance the efficacy and personalized nature of their products. - **Wellness:** Wellness brands can create non-beauty vibrating wands to tap into the growing interest in self-care and help individuals target common physical discomforts such as headaches and muscle tension. - **Technology:** Technology companies can create smart vibrating wands that are able to monitor and track an individual's skincare progress and adjust their treatments accordingly. ## Related on Trend Hunter - [Depuffing Skincare Devices](https://www.trendhunter.com/trends/theraface-depuffing-wand.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Multi-Therapy Eye Masks](https://www.trendhunter.com/trends/eye-recovery-pro.md) - [3-in-1 Microcurrent Devices](https://www.trendhunter.com/trends/nuface-fix-microwand.md) - [Circulation-Boosting Eye Treatments](https://www.trendhunter.com/trends/eagle-eyes-by-blendily.md) - [Relaxing Eye Massagers](https://www.trendhunter.com/trends/naipo-eye-massagers.md) - [6-in-1 Beauty Therapy Wands](https://www.trendhunter.com/trends/glo24k.md) - [Soft-Focus Eye Creams](https://www.trendhunter.com/trends/brightening-and-depuffing-eye-cream.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md)