# Easily Absorbed Eye Vitamins The Bausch + Lomb PreserVision Areds 2 Formula Has OcuSorb By Michael Hemsworth | Published 2023-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eye-vitamins References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-01-10T08%3A49%3A50) & [bausch](https://www.bausch.com)  The [Bausch + Lomb PreserVision Areds 2 Formula](https://www.trendhunter.com/trends/preservision-areds-2-formula) eye [vitamins](https://www.trendhunter.com/trends/pms-gummy-vitamin) are being launched as a new version of the brand's supplement that utilizes OcuSorb technology to help optimize efficacy. The supplement features a proprietary blend of ingredients including the lutein and zeaxanthin in the OcuSorb that will help to greatly increase the absorption of the nutrients in the recipe. The mini soft gel format is small and easy to take on a daily basis to make it great for adult consumers. President, Global Consumer, Surgical and Vision [Care](https://www.trendhunter.com/trends/ibsa-care) Joe Gordon spoke on the Bausch + Lomb PreserVision Areds 2 Formula eye vitamins saying, "We’re pleased to offer eye care professionals and their patients this enhanced offering — the proven Areds 2 formula eye vitamin with better absorbing nutrients from the patented OcuSorb technology." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 19% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Ocusorb Technology:** The development of OcuSorb technology for eye vitamin supplements creates an opportunity for manufacturers to create more effective health supplements. - **Easy-to-consume Supplements:** The rise of small and easy-to-consume supplement formats creates an opportunity for supplement manufacturers to cater to busy and on-the-go consumers. - **Personalized Supplements:** The increasing demand for personalized supplements creates an opportunity for manufacturers to develop supplements tailored to specific nutrient needs based on factors like age and lifestyle. ### Sectors Adopting This - **Nutritional Supplements:** The nutritional supplement industry can use the OcuSorb technology to improve the bioavailability of their products and potentially expand into the eye care space. - **Pharmaceuticals:** Pharmaceutical companies can incorporate OcuSorb technology into their products to enhance efficacy and create value-added formulations. - **Health and Wellness:** The health and wellness industry can benefit from the demand for personalized supplements, creating opportunities for customized and targeted health and wellness solutions. ## Related on Trend Hunter - [Senior Eye Support Supplements](https://www.trendhunter.com/trends/ocuvite-adult-50.md) - [Macular Degeneration Supplements](https://www.trendhunter.com/trends/preservision-areds-2-formula.md) - [Vision Support Dietary Supplements](https://www.trendhunter.com/trends/vision-vitamins.md) - [All-in-One Eye Supplements](https://www.trendhunter.com/trends/ocular-supplement.md) - [Dry Eye Dietary Supplements](https://www.trendhunter.com/trends/bausch-lomb-blink-nutritears.md) - [Deficiency-Focused Vitamins](https://www.trendhunter.com/trends/liposomal-multivitamin.md) - [Absorption-Focused Next-Gen Supplements](https://www.trendhunter.com/trends/the-absorption-company1.md) - [Kid-Approved Eye Supplements](https://www.trendhunter.com/trends/minimax-lab-eyes-solution.md) - [Bioavailable Powdered Supplements](https://www.trendhunter.com/trends/the-absorption-company.md)