# Long-Lasting Liquid Eyeshadow Collections Armani Beauty Has Expanded Its Eye Tint Collection By Kalin Ned | Published 2026-02-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eye-tint References: [armani-beauty](https://www.armani-beauty.ca/en_CA/makeup/eye-makeup/eyeshadow/eye-tint-long-lasting-liquid-eyeshadow/ww-00356-arm.html)  [Armani Beauty's](https://www.trendhunter.com/trends/glow-bronzer) Eye Tint long-lasting [liquid eyeshadow](https://www.trendhunter.com/trends/creamtopowder-eyeshadow-sticks) collection has achieved the status of a luxe beauty staple due to the color variety it offers and the feel of its application on the skin. The brand maintains that this formula combines "the purity of a powder, the staying power of an ink, and the feel of a cream for 16-hours of staying power." With a total of 20 shades in Shimmer and Matte finishes, the product boasts a creamy, water-based formula that has been infused with "pure color pigments and subtle pearls to boost vibrancy." The Eye Tint is promoted as being rease-proof, smudge-proof, and fade-resistant without the help of primer, brushes, or advanced technical skill. To support the claims of its Eye Tint, Armani Beauty references a clinical study, which reported that over 95% of participants agreed the product delivers luminous color, remains smudge-proof, feels weightless on the eyelid, and maintains color intensity throughout the day. Image Credit: Armani Beauty ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 91% | Activity: 93% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Long-lasting Makeup Formulations:** Products promising 12+ hour wear with smudge- and fade-resistance are enabling a shift toward low-maintenance routines and fewer daily touch-ups for consumers. - **Multi-finish Color Collections:** Expanded shade ranges offered in both shimmer and matte finishes are creating demand for modular palettes and personalized color layering strategies. - **Effortless Application Cosmetics:** Formulas that claim primer- and brush-free application are fostering a preference for professional-looking results with minimal skill and tools. ### Industries Being Reshaped - **Beauty and Personal Care:** The mainstreaming of long-wear, hybrid texture products is reshaping product development priorities toward longevity, comfort, and versatile aesthetics. - **Cosmetic Ingredient Manufacturing:** Innovations in water-based binders and pigment encapsulation are unlocking formulations that balance intense color payoff with lightweight, non-irritating wear. - **Clinical Cosmetic Testing:** Reliance on consumer studies and clinical claims verification is elevating the role of efficacy data and standardized wear testing in marketing credibility. ## Related on Trend Hunter - [Plush Cosmetic Innovations](https://www.trendhunter.com/trends/teddysoft-lip-tint-collection.md) - [One-Step Glimmer Eyeshadows](https://www.trendhunter.com/trends/glimmer-liquid-shadow.md) - [Longwear Liquid Eyeshadows](https://www.trendhunter.com/trends/infinite-blossom-collection.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Mini Moisture-Rich Lip Tints](https://www.trendhunter.com/trends/tirtir-waterism-glow-tint.md)