# Anti-Aging Eye Shadows This Ulta Eye Shadow Palette Targets Mature Women By Mishal Omar | Published 2016-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-shadow-palette References: [xovain](http://www.xovain.com/makeup/it-cosmetics-superhero-eye-transforming-anti-aging-super-palette-review-and-looks) & [ulta](http://www.ulta.com/superhero-eye-transforming-anti-aging-super-palette?productId=xlsImpprod14491025) While not designed to only suit one specific demographic and that one group alone, this eye shadow palette does target problems related to aging. The '[Ulta](https://www.trendhunter.com/trends/urban-decay-1)' palette is titled the 'Superhero Eye Transforming Anti-Aging Super Palette' and its development included collaborations with plastic surgeons. The [anti-aging benefits](https://www.trendhunter.com/trends/elizabeth-arden-prevage) of this eye shadow palette include "[hydrolyzed collagen, silk, peptides and antioxidants](https://www.trendhunter.com/trends/procollagen-peptide-firming-eye-serum)" -- which are all ingredients that have been shown by dermatologists to play a role in preventing accelerated aging of the skin. The eye shadow palette comes in 12 different shades that were created to be universally flattering -- no matter the age, skin color or texture of the wearer. This palette offers skin health along with beauty, making it a product that will likely be popular for the young and mature alike. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Anti-aging Cosmetics:** The use of anti-aging ingredients in cosmetics is a growing trend. - **Collaborations with Professionals:** Collaborating with professionals in a specific industry can result in the development of niche products. - **Universal Products:** Creating products that are universally flattering can increase market potential and customer appeal. ### Where This Applies - **Cosmetics:** The cosmetics industry can benefit from incorporating anti-aging ingredients in their products. - **Plastic Surgery:** The plastic surgery industry can collaborate with cosmetics companies to develop products targeted towards their patients. - **Retail:** Retail companies can benefit from offering universal products that cater to a wide range of customers. ## Related on Trend Hunter - [Age-Inclusive Eye Creams](https://www.trendhunter.com/trends/star-dew-hydrating-eye.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Non-Crease-Proof Eyeshadows](https://www.trendhunter.com/trends/essential-eye-collection.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Plant-Powered Eyeshadow Palettes](https://www.trendhunter.com/trends/well-people.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Dermatologist-Tested Eyeshadows](https://www.trendhunter.com/trends/tartes-tartelette.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Skin-Caring Eyeshadows](https://www.trendhunter.com/trends/oceanly-eyeshadows.md)