# Brightening Eye Serum Sticks Dr. Jart+'s Brightamin Solid Serum Has a Ring Enriched with Vitamins By Laura McQuarrie | Published 2024-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-serum-stick References: [instagram](https://www.instagram.com/p/C5OHnaoMC-0/) & [drjart](https://www.drjart.com/product/28259/127653/serums/brightamin-brightening-eye-serum-stick-with-vitamins-c-and-e?size=3.6_g_%2F_0.12_fl._oz)  [Dr. Jart+'s](https://www.trendhunter.com/trends/korean-sunscreen-stick) [Brightamin](https://www.trendhunter.com/trends/brightamin) Brightening Eye Serum Stick is a solid serum that instantly awakens tired-looking eye areas with 20% Vitamin C and antioxidant Vitamin E. This [solid serum stick](https://www.trendhunter.com/trends/derm-correxion-firming-serum-stick) is ready to be swiped across a clean eye area, morning and night, and upon contact, the formula melts into a balm. The balm-like solid serum has a core enriched with brightening ingredients to target the appearance of fine lines and wrinkles, dark circles, dullness and puffiness. This sensitive skin-friendly formula is suitable for all skin types and it's clinically shown to visibly improve the delicate eye area. This supercharged serum was made for on-the-go use since its mess-free packaging makes it easy to apply on the go. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 81% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Solid Serum Sticks:** Innovative solid serum sticks offer convenient and on-the-go skincare solutions for busy consumers. - **Brightening Eye Care:** Advancements in brightening eye care products cater to the growing demand for effective solutions targeting specific eye area concerns. - **Mess-free Packaging:** The rise of mess-free packaging in skincare products presents opportunities for convenient and efficient application methods. ### Who This Affects Most - **Skincare:** The skincare industry benefits from the disruptive innovation of solid serum sticks that provide targeted and efficient solutions for various skin concerns. - **Beauty:** The beauty industry sees transformative developments in brightening eye care products that address specific issues like fine lines, wrinkles, dark circles, and puffiness. - **Packaging:** The packaging industry is poised for growth with the demand for mess-free packaging solutions that enhance user experience and convenience in applying skincare products. ## Related on Trend Hunter - [7-Day Brightening Serums](https://www.trendhunter.com/trends/brightamin.md) - [Brightening Eye Balm Sticks](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Corrective Eye Skincare](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1.md) - [Vitamin-Powered Eye Creams](https://www.trendhunter.com/trends/skin-renewing-vitamin-c-eye-cream.md) - [Multi-Benefit Eye Treatments](https://www.trendhunter.com/trends/instant-bright-eye.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Lotion-Texture Brightening Serums](https://www.trendhunter.com/trends/super-blast-ampoule.md)