# Next-Gen Video Displays Sony's Eye-Sensing Light Field Display Shares Engaging Video Experiences By Laura McQuarrie | Published 2020-06-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/eye-sensing-light-field-display References: [prnewswire](https://www.prnewswire.com/news-releases/sony-electronics-wins-futures-best-of-show-award-presented-by-av-technology-301082405.html) & [app.smartsheet](https://app.smartsheet.com/b/form/7b8f967c724b4ccdb770a01e5647c5c2) [Sony Electronics](https://www.trendhunter.com/trends/advanced-threedimensional-monitor) recently accepted the 2020 Future Best of Show InfoComm Special Edition Award by AV Technology for its innovative Eye-Sensing Light Field Display, which introduces the next generation of immersive and engaging video experiences. As Nick Colsey, VP of business development, Sony Electronics, says: "Our Eye-sensing Light Field Display technology provides an ideal platform for rendering 3D images of anything from educational content to point-of-sale displays of architectural details, automobiles or other products." The display relies on high-speed vision sensors and facial recognition algorithms to deliver [immersive virtual and augmented reality content](https://www.trendhunter.com/trends/extended-reality). Naturally, the display has the potential to be used for the purposes of everything from entertainment to product design. Image Credit: Sony Electronics ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Eye-sensing Light Field Display:** Next gen trend that enables immersive and interactive virtual and augmented reality experiences using high-speed vision sensors and facial recognition algorithms. - **Immersive Product Design:** Next gen trend that is changing the way product design is done using advanced visualization technologies based on Eye-Sensing Light Field Displays for product development. - **Educational Content Rendering:** Next gen trend that is revolutionizing the education industry by providing students with an engaging and immersive experience that is based on Eye-Sensing Light Field Display technology. ### Who This Affects Most - **Consumer Electronics:** Eye-Sensing Light Field Display technology offers the potential to revolutionize consumer electronics, especially in the gaming and entertainment industries. - **Automotive:** Eye-Sensing Light Field Display technology opens up new opportunities for the automotive industry, from product design to advertising and marketing campaigns using virtual and augmented reality experiences. - **Education:** Eye-Sensing Light Field Display technology can revolutionize the way we learn by providing engaging and immersive educational experiences using virtual and augmented reality content. ## Related on Trend Hunter - [Advanced Three-Dimensional Monitors](https://www.trendhunter.com/trends/advanced-threedimensional-monitor.md) - [Spatial Content Creation Systems](https://www.trendhunter.com/trends/spatial-content-creation.md) - [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md) - [Three-Dimensional Mixed-Reality Displays](https://www.trendhunter.com/trends/looking-glass-1.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Transitional Display Technologies](https://www.trendhunter.com/trends/transitional-display-technology.md) - [Centralized Webcam Display Models](https://www.trendhunter.com/trends/veeo-t35.md) - [Panoramic Holographic Displays](https://www.trendhunter.com/trends/holo-panorama-x.md) - [Glasses-Free 3D Monitors](https://www.trendhunter.com/trends/odyssey-3d.md)