# Gel-to-Powder Eyeshadows The Moon Crystal Sparkling Eye Pigment Has a Transformative Jelly Formula By Laura McQuarrie | Published 2019-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-pigment References: [us.memebox](https://us.memebox.com/collections/kaja/products/moon-crystal) K-beauty brand [Kaja](https://www.trendhunter.com/trends/kaja-beauty-bento) recently added to its innovative collection of makeup products with the all-new Moon Crystal Sparkling Eye Pigment, which is packaged in a tube due to its unique formula. The product initially has a jelly formula that can be squeezed from the tube and worked onto the eyelids with a finger. In a moment, the virtually weightless eye pigment dries to a powder for long-lasting staying power and plenty of shimmer. The Moon Crystal Sparkling Eye Pigment by Kaja is available in several sparkling varieties that are packed with metallic-coated, light-reflecting glitter pearls. The innovative gel-to-powder eye product is offered in shades that range from Luminary and [Dark Matter](https://www.trendhunter.com/trends/play-in-color) to high-impact crystal-inspired colors like [Tiger's](https://www.trendhunter.com/trends/cacti-wellness-gua-sha) Eye and Rose Quartz. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gel-to-powder Eyeshadows:** Unlocking the potential for transformative texture with easy-to-use gel-to-powder formulas. - **Jelly Formula Makeup:** Exploring the possibilities of innovative makeup textures with jelly formulations. - **Long-lasting Shimmer:** Creating high-impact shimmer effects that last all day with innovative, long-lasting formulas. ### Industries Being Reshaped - **Beauty and Cosmetics:** Opportunity to disrupt the beauty industry by introducing innovative gel-to-powder eyeshadow products. - **Makeup Manufacturing:** Potential for creating jelly formula eyeshadows and other makeup products with unique textures. - **Fashion and Accessories:** Incorporating gel-to-powder eyeshadow technology into fashion and accessory items for added shimmer and sparkle. ## Related on Trend Hunter - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md)