# Magic Eye Pencil Sets Urban Decay's 'Hex Remedy' Kit Includes Shades Like "Voodoo" & "Goddess" By Laura McQuarrie | Published 2018-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-pencil-set References: [refinery29](https://www.refinery29.com/en-us/2018/09/209075/new-ulta-makeup-fall-2018#slide-4) & [global.ulta](https://global.ulta.com/hex-remedy-247-travel-eye-pencil-set) Just in time for the fall season, the Urban Decay Hex Remedy 24/7 Travel Eye Pencil Set has been shared with a magic theme and a mission to help consumers "reclaim [their] divine feminine energy." In the [eye pencil set](https://www.trendhunter.com/trends/eye-makeup-product) featuring one of consumers' favorite formulas, the 24/7 eyeliner, there are a variety of fun shades with shimmery, metallic finishes to be found like 'Goddess,' 'Voodoo' and 'Perversion,' which is described as a matte blackest black. Each of these eye pencils naturally has a wand-like look, which further plays up the spell-like theme of the entire kit. Across the world of beauty and personal care products, consumers are now seeing a range of [magically inspired items](https://www.trendhunter.com/trends/witches-delight) that address the popularity of [mystical self-care practices](https://www.trendhunter.com/trends/wicked). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Magically Inspired Beauty Products:** Opportunity for beauty brands to tap into the popularity of mystical self-care practices by creating magically themed products. - **Shimmery Metallic Finish Shades:** Innovation opportunity for cosmetics brands to develop eye pencil collections with a range of fun, shimmery metallic finish shades. - **Divine Feminine Energy:** Potential for beauty brands to create products that promote and empower the concept of divine feminine energy. ### Where This Applies - **Beauty and Personal Care:** Innovative beauty and personal care brands can capitalize on the trend by offering magically inspired products and eye pencil collections with shimmery metallic finish shades. - **Cosmetics:** Opportunity for cosmetics brands to create eye pencil collections with a range of fun, shimmery metallic finish shades. - **Self-care:** Self-care brands can incorporate the concept of divine feminine energy into their products and focus on promoting a sense of empowerment. ## Related on Trend Hunter - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [24-Hour Liquid Liners](https://www.trendhunter.com/trends/247-ink-liquid-liners.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)