# Gamified Eyecare Campaigns LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care By Grace Mahas | Published 2023-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eye-odyssey References: [roblox](https://www.roblox.com/games/14913354249/UPD-4-LensCrafters-Eye-Odyssey) & [en.help.roblox](https://en.help.roblox.com/hc/en-us/articles/203314310-Graphics-Quality)  LensCrafters has launched an innovative marketing campaign with its Eye Odyssey experience on Roblox, a popular [online gaming platform](https://www.trendhunter.com/trends/light-blue-island-on-roblox). This virtual adventure takes place in a digital replica of LensCrafters' real Palo Alto store, where players can guide their character, Blinky, through ten levels of parkour challenges. The game is designed to highlight the importance of [eye care](https://www.trendhunter.com/trends/vision-care), with Blinky's health improving as players progress through the levels. The Eye Odyssey experience is optimized for high-end mobile devices and desktops with dedicated GPUs, ensuring a smooth and immersive gaming experience. Players can compete for the best time and win free UGC (user-generated content) items, including the LCAura and BlinkyBodysuit, which are available as weekly prizes. Additionally, players are encouraged to share selfies on social media with the hashtags #lenscrafters and #eyeodyssey. This campaign represents a unique and engaging way for LensCrafters to connect with a [younger audience](https://www.trendhunter.com/trends/tryon-haul-lens) and promote its brand in the digital space. The use of a virtual store and gamified content adds an interactive element to the marketing strategy, potentially increasing brand awareness and customer engagement. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 80% | Freshness: 19% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Store Experiences:** LensCrafters' Eye Odyssey campaign showcases the use of a virtual store and gamified content to engage with a younger audience and enhance brand awareness. - **Gamified Marketing:** The Eye Odyssey experience on Roblox demonstrates the effectiveness of gamified marketing campaigns in promoting eye care and increasing customer engagement. - **UGC Incentives:** LensCrafters' Eye Odyssey offers free user-generated content items as weekly prizes, demonstrating the use of UGC incentives to drive customer participation. ### Sectors Adopting This - **Eyewear Retail:** The Eye Odyssey campaign by LensCrafters showcases how eyewear retailers can leverage virtual store experiences and gamified marketing strategies to reach a younger demographic and enhance brand recognition. - **Digital Marketing:** The gamified Eye Odyssey campaign highlights the potential of gamified marketing in the digital realm, presenting opportunities for digital marketers to engage audiences and promote brands in innovative ways. - **User-generated Content:** Through the Eye Odyssey campaign, LensCrafters demonstrates the power of leveraging user-generated content incentives to drive customer participation, offering insights for businesses in various industries seeking to amplify engagement. ## Related on Trend Hunter - [Eye Care Metaverses](https://www.trendhunter.com/trends/lenscrafters-eye-odyssey.md) - [Eye Health Tycoons](https://www.trendhunter.com/trends/lenscrafters-vision-tycoon.md) - [Virtual Obstacle Courses](https://www.trendhunter.com/trends/specsavers-obby.md) - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md) - [Metaverse Obstacle Games](https://www.trendhunter.com/trends/superdrug-obby.md) - [Acne-Fighting Mini-Games](https://www.trendhunter.com/trends/level-up-lobby.md)