# Refreshig Eye Mints NEO's Eye Crack By Tao | Published 2007-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-mints-japanese-eye-drops References: [santen](http://www.santen.com/products/otc.jsp) This is a follow-up to a previous trend that I wrote regarding Japanese eye drops. Here is another brand called [NEO's](https://www.trendhunter.com/trends/refillable-fragrance-bottles). Also referred to as Eye Crack.... these drops are fantastic! Infused with menthol, they feel like a [breath-mint](https://www.trendhunter.com/trends/breathrox-breath-mints) for the eyes. This product will sting a little at first, but after the initial uncomfort, your eyes will feel awake and refreshed! **Implications** - The packaging of the eye drops is super rad, as it comes in a small, circular container. The featured video shows a man putting the NEO’s eye drops into his eyes. You can tell that the eye drops sting quite a bit by the man's reaction and his friend's laughter. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mint-infused Products:** Opportunity for brands to create refreshing products infused with mint, providing a new sensory experience to consumers. - **Revitalizing Eye Products:** Opportunity for innovative eye-care products that provide an invigorating experience to users, similar to NEO's Eye Crack eye drops. - **Unconventional Packaging:** Opportunity for unique packaging designs for eye-care products that can enhance the brand's overall image and appeal to consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** Brands can innovate in the beauty and personal care industry by combining unusual ingredients to create unique sensory experiences for consumers. - **Pharmaceuticals:** Innovative eye-care products like NEO's Eye Crack provide an opportunity for pharmaceutical companies to offer products that not only address functional needs but also provide a unique experience to users. - **Packaging Design:** An opportunity for packaging designers to create distinctive and unconventional packaging concepts for the eye-care industry, that can improve the perceived value of products. ## Related on Trend Hunter - [Soothing Single-Use Eye Masks](https://www.trendhunter.com/trends/warm-eye-masks.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [High-Performance Eye Treatments](https://www.trendhunter.com/trends/the-eyelift-concentrate.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md) - [Roll-On Eye Refreshers](https://www.trendhunter.com/trends/advanced-eye-serum.md) - [Latte-Inspired Eye Patches](https://www.trendhunter.com/trends/latte-eye-patches.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md)