# Travel-Ready Beauty Masks The Binchotan Eye Mask is Displayed in Transparent Packaging By Jana Pijak | Published 2015-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-mask References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=35438696&parentid=BEAUTY-WELLNESS) The Binchotan eye mask from [Urban Outfitters](https://www.trendhunter.com/trends/futurewise) is a travel-ready beauty tool that will make you feel refreshed and younger. The $23 product is designed to relieve fatigue and will help relax its user. The eye mask does so by improving one's blood circulation and by easing pressure on the optic nerve. In addition to being made with Binchotan charcoal, this soothing eye mask also features convenient packaging that is perfect for on-the-go use. Whether [travelling abroad or sleeping over](https://www.trendhunter.com/trends/satin-sleep-mask) at a best friend's house, the mask's Ziploc-like wrapper makes it easy to throw into a small purse or a piece of luggage. The transparent bag can also be reused and will protect the silky texture of the mask. Use this product when relaxing, meditating or even as a remedy against sinus pains. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Travel-ready Beauty:** Expanding travel beauty items to meet the needs of busy travelers. - **Convenient Beauty Packaging:** Innovating beauty packaging to be convenient, on-the-go, and eco-friendly. - **Sustainable Ingredients:** The rise in sustainable and natural ingredients in beauty and skincare products. ### Where This Applies - **Travel Industry:** Opportunity to collaborate with beauty companies and offer customers travel-friendly products. - **Packaging Industry:** Exploring new packaging designs and materials for the convenience and sustainability needs of modern customers. - **Beauty and Skincare Industry:** Demand for sustainable, natural ingredients and packaging for beauty and skincare products. ## Related on Trend Hunter - [Soothing Single-Use Eye Masks](https://www.trendhunter.com/trends/warm-eye-masks.md) - [Pocket-Sized Travel Kits](https://www.trendhunter.com/trends/matador-blackout-sleep-mask-earplugs.md) - [Relaxation-Focused Portable Masks](https://www.trendhunter.com/trends/eyeris-1-eye-massager.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Eye Fatigue Relaxation Masks](https://www.trendhunter.com/trends/massager-mask.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Soothing Sleep Masks](https://www.trendhunter.com/trends/weighted-silk-sleep-stone-mask.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/silk-sleep-mask.md)