# Dissolvable Hydrogel Masks helloSKIN Has Landed Its Eye Mask Range at Harrods By Adam Harrie | Written with AI assistance | Published 2026-07-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/eye-mask-range References: [retailtimes](https://retailtimes.co.uk/british-skincare-brand-helloskin-secures-retail-listing-with-harrods/) & [thehelloskinco](https://thehelloskinco.com/)  helloSKIN, a British female-founded skincare brand launched in 2023, introduced its [eye mask range](https://www.trendhunter.com/trends/collagen-eye-masks) that dissolves in hot water after use, offering a waste-reducing alternative to traditional sheet masks. Founded in an East London living room, the brand also secured a retail listing at [Harrods](https://www.trendhunter.com/trends/voyages-by-nest), where its bestselling eye masks are now available, with online availability set to follow. The [hydrogel masks](https://www.trendhunter.com/trends/hydrogel-mask1) are designed to deliver targeted eye care before dissolving in under 10 seconds in hot water, an innovation that has helped helloSKIN earn multiple beauty industry awards and a national TV advertising campaign. The Harrods listing follows a period of rapid growth marked by expanding retail distribution and industry recognition. For consumers, the launch combines high-performance skincare with a more sustainable post-use experience, reflecting the growing demand for beauty products that reduce waste without compromising efficacy. Image Credit: helloSKIN ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 80% | Activity: 80% | Freshness: 84% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Dissolvable Beauty Formats:** Water-soluble skincare formats signal a shift toward products that deliver premium efficacy while reducing single-use waste after application. - **Sustainable Luxury Skincare:** High-end retail adoption of low-waste beauty products reflects growing consumer expectations for prestige experiences with measurable environmental benefits. - **Targeted Micro-treatments:** Focused eye care solutions demonstrate how compact, benefit-specific products can differentiate through convenience, performance, and reduced material use. ### Sectors Adopting This - **Skincare:** The rise of dissolvable hydrogel masks creates space for formulations that combine active delivery systems with cleaner disposal experiences. - **Beauty Retail:** Prestige department stores are becoming launch platforms for sustainability-led beauty innovations that balance indulgence, credibility, and responsible consumption. - **Personal Care Packaging:** Material innovation in post-use dissolution points to new packaging and product-design models that minimize waste without relying on traditional recyclability. ## Related on Trend Hunter - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/sainsburys-the-edit.md) - [K-Beauty-Inspired Skincare Ranges](https://www.trendhunter.com/trends/herbalife-hlskin.md) - [Glow-Enhancing Eye Skincare Kits](https://www.trendhunter.com/trends/eye-glow-trio.md) - [High-Performance Hydration Skincare](https://www.trendhunter.com/trends/idc-dermo-hydra.md) - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/soothing-hydrogel-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Eye Area-Lifting Skincare Masks](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask.md) - [Collagen-Powered Reviving Eye Masks](https://www.trendhunter.com/trends/eye-revive-mask.md)