# Comprehensive Eye Makeup Kits Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion By Kalin Ned | Published 2023-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-makeup1 References: [rinnabeauty](https://rinnabeauty.com/products/be-extra-iconic-eye-kit) & [rinnabeauty](https://rinnabeauty.com/products/smoke-show-eye-kit) Contemporary brand [Rinna Beauty](https://www.trendhunter.com/trends/pinky-lip-kit) boasts a slew of compact and versatile eye makeup kits. Perfect for on-the-go applications, these curated sets enable one to achieve popular looks from any location. The eye makeup kits are part of the brand’s Iconic Eye Kit range. The offerings include the Smoke Show Iconic Eye Kit, the Be Extra Iconic Eye Kit, and the Better Naked Iconic Eye Kit. The first offering promises to deliver “the perfect smokey eye look for any party,” while the second adds “a sprinkle of glam” to special occasions with rich, [shimmering colors](https://www.trendhunter.com/trends/beauty-bento). Finally, the third kit helps one achieve a neutral eye look, a classic for all occasions. On-the-go eye makeup kits offer a strong degree of versatility and convenience that may be of strong interest to consumers with busy lifestyles and especially those living in urban settings. Image Credit: Rinna Beauty ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 62% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Versatile Eye Makeup Kits:** Eye makeup kits that offer a range of looks for any occasion and enable on-the-go applications. - **Compact Beauty Sets:** Curated sets of eye makeup products that are compact and perfect for travel or on-the-go applications. - **Iconic Eye Kit Range:** A collection of eye makeup kits that cater to different looks and preferences, providing consumers with a variety of choices. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend by developing more versatile and compact eye makeup kits. - **Fashion Retail:** Fashion retailers can incorporate these eye makeup kits into their product offerings to provide customers with convenient beauty solutions. - **E-commerce:** E-commerce platforms can highlight the convenience and versatility of these eye makeup kits to attract busy consumers looking for on-the-go beauty options. ## Related on Trend Hunter - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Co-Branded Brow Kits](https://www.trendhunter.com/trends/tweezerman-partnered-with-jones-road.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Celeb-Approved Cosmetic Bundles](https://www.trendhunter.com/trends/kevyn-aucoin-beauty.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md)