# Color-Matched Eye Makeup Sets The Charlotte Tilbury Eye Colour Magic Collection Curates Shades By Laura McQuarrie | Published 2020-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-makeup-set References: [thezoereport](https://www.thezoereport.com/p/charlotte-tilburys-new-eye-colour-magic-collection-takes-the-guesswork-out-of-finding-the-right-shade-22615495) & [charlottetilbury](https://www.charlottetilbury.com/uk/product/magic-trick-eye-makeup-kit-copper-charge) To take the guesswork out of picking the right color cosmetic shades, [Charlotte Tilbury](https://www.trendhunter.com/trends/charlotte-tilbury-x-genshin-impact) created the Eye Colour Magic Collection, which features "Magic Trick Kits" that are specifically designed to enhance natural colors. In a Magic Trick Kit, consumers will find an [eyeshadow palette](https://www.trendhunter.com/trends/beauty-bento), plus [coordinating double-sided eyeliner](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen) and mascara products. While the Copper Charge kit is curated to make blue eyes pop, the Mesmerising Maroon kit shares alluring shades that are perfect for those with green eyes. The easy-to-use kits are based on the complementary color wheel and Charlotte Tilbury chose specific colors to enhance, shape and add definition to the eyes. As well as being packaged with simplicity in mind, the products are organized in a way that makes them easy to apply for stunning looks. Image Credit: Charlotte Tilbury ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 5% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Color-matched Eye Makeup Sets:** Disruptive innovation opportunity: Creating personalized makeup sets that enhance natural eye colors. - **Magic Trick Kits:** Disruptive innovation opportunity: Developing curated kits that simplify the process of choosing complementary eye makeup products. - **Complementary Color Wheel:** Disruptive innovation opportunity: Utilizing color theory to create makeup products that enhance specific eye colors. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Introducing customized makeup sets that cater to individual eye colors. - **Fashion and Beauty Retail:** Disruptive innovation opportunity: Offering curated eye makeup kits that simplify the shopping experience for customers. - **Online Beauty Platforms:** Disruptive innovation opportunity: Creating virtual try-on tools that match personalized eye makeup sets based on eye color. ## Related on Trend Hunter - [Color-Centric Makeup Experiences](https://www.trendhunter.com/trends/color-elfnalysis.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Sea-Inspired Eye Color Palettes](https://www.trendhunter.com/trends/eye-color-solo.md)