# Wide-Eye Labels Hi Olive Oil Packaging Looks Deep Into the Soul of the Consumer to Engage By Amelia Roblin | Published 2015-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eye-label References: [thedieline](http://www.thedieline.com/blog/2015/3/4/hi-i-want-to-follow-you) & [matadog](http://www.matadog.com/brandingandpackaging/index.php/package-design/item/161-hi-olive-oil) It would be really hard not to spot these bold one-eye labels on the shop shelf. Each olive oil bottle is made from the typical [dark green glass](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil), making the contrast with the white pigment quite marked. Two bottles positioned next to each other make for an familiar pair of peepers, complete with long eyelashes, massive irises and a hint of lively shine. With this sweet cyclops imagery comes the word "Hi" printed in a large and obvious size. The ocular graphic and the greeting work together to engage the consumer, reinforced by the line, "I want to follow you." Due to the abundance of [olive oil products](https://www.trendhunter.com/trends/the-olive-oil-guy) on the market, designers are constantly exploring ways to catch the eye of the customer, and this visual strategy by Matadog Design is certainly direct and successful. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bold Labeling:** Bold and eye-catching labeling creates a direct engagement opportunity with the consumer. - **Visual Strategies:** Designers are exploring visual strategies to catch the consumer's eye and create a lasting impression. - **Unconventional Packaging:** Unconventional packaging, such as using bold and playful graphics, can differentiate a product from competitors. ### Who This Affects Most - **Packaging Industry:** The packaging industry can innovate by exploring bold and unconventional designs and materials. - **Consumer Goods Industry:** In the consumer goods industry, unique and engaging packaging can increase brand visibility and loyalty. - **Graphic Design Industry:** The graphic design industry can innovate by exploring new visual strategies that create memorable and engaging experiences for consumers. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md)