# Eye-Hydrating Jellies Estee Lauder's Radiant Eye Jelly Brightens Skin's Appearance By Mishal Omar | Published 2017-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eye-jelly References: [global.ulta](http://global.ulta.com/nutritious-vitality8-radiant-eye-jelly?productId=xlsImpprod16031141) & [esteelauder](http://www.esteelauder.com/) The [Estee Lauder](https://www.trendhunter.com/trends/advanced-night-repair-eye) Brand has released its Nutritious Vitality8 Radiant Eye Jelly, a uniquely formulated product that aims to enhance the texture and appearance of the skin that surrounds the eye. The product comes in the form of a jelly that contains a potent mix of antioxidants that penetrate into the skin – offering the benefits of pomegranate extract, mangosteen, super berries and more. It is dermatologist and opthalmologist tested, and is also non-comedogenic – so it won't clog pores. The Eye Jelly is well-suited for those with dry or aging skin, and aims to reduce the appearance of fine lines and wrinkles, hydrate and moisturize the skin, strengthen the skin's surface and give users a more radiant appearance. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Eye-enhancing Skincare:** Disruptive innovation opportunity: Developing innovative skincare products that specifically target the delicate skin around the eyes to enhance texture and appearance. - **Antioxidant-packed Formulas:** Disruptive innovation opportunity: Creating skincare products with powerful antioxidant ingredients like pomegranate extract and super berries to provide multiple benefits for the skin. - **Non-comedogenic Beauty:** Disruptive innovation opportunity: Designing beauty products that are non-comedogenic and won't clog pores, appealing to consumers concerned about skin health and preventing breakouts. ### Industries Being Reshaped - **Skincare:** Disruptive innovation opportunity: Exploring new formulations and ingredients to create innovative skincare products that cater to specific skin concerns, such as eye hydration and anti-aging. - **Cosmetics:** Disruptive innovation opportunity: Developing makeup products that combine skincare benefits with cosmetic enhancements, offering consumers multifunctional beauty solutions. - **Wellness:** Disruptive innovation opportunity: Integrating skincare into the wellness industry by creating holistic beauty products that nourish the skin and promote overall well-being. ## Related on Trend Hunter - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Moisturizing Hyaluronic Eye Gels](https://www.trendhunter.com/trends/hyaluronic-eye-gel.md) - [Moisturizing Jello Essences](https://www.trendhunter.com/trends/espoir-dewlike-jello-glowrizer.md) - [Multi-Benefit Eye Contours](https://www.trendhunter.com/trends/apple-of-my-eye.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md) - [Premium Under-Eye Treatments](https://www.trendhunter.com/trends/eye-dew.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Compact Eye Creams](https://www.trendhunter.com/trends/circle-zero-eye-cream.md) - [Vitamin C-Enriched Hydro-Gel Patches](https://www.trendhunter.com/trends/hydrogel-patches.md)