# Eye-Tracking Vision Tests This Eye Health Awareness Concept Imagines Snapchat as a Diagnostic Tool By Laura McQuarrie | Published 2016-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eye-health-awareness References: [adeevee](http://www.adeevee.com/2016/04/snapchat-prevent-glaucoma-detect-by-snapchat-mobile/) & [vimeo](https://vimeo.com/161471560) This eye health awareness project from the [Miami Ad School](https://www.trendhunter.com/trends/official-meal-delivery-partner) envisions that [Snapchat](https://www.trendhunter.com/trends/snapchats-scan) could be used as a tool to spot early signs of developing glaucoma. On Snapchat, there are currently more stories being viewed than produced daily, which means that this platform is the perfect place for spreading an important message like this one. This concept for 'Detect' imagines that [eye-tracking technology](https://www.trendhunter.com/trends/emteq-labs-sense) could be used to spot abnormal eye movements. If an irregular pattern is detected, a user could be notified to visit a doctor for a full eye health assessment. Glaucoma is the leading cause of irreversible blindness in the United States, but a creative tool like this one has the potential to play a part in preventing early warning signs from going unnoticed. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Eye-tracking Technology:** Eye-tracking technology could be used to identify abnormal eye movements and potentially detect early signs of glaucoma. - **Health Awareness on Social Media:** Social media platforms like Snapchat can be utilized to spread important health messages and raise awareness about eye health. - **Preventative Eye Health Technologies:** Using innovative technologies to detect early warning signs of glaucoma can help prevent irreversible blindness. ### Who This Affects Most - **Healthcare:** Healthcare industry can benefit from the development and adoption of eye-tracking technology for early detection of eye health issues. - **Social Media:** Social media industry can explore partnerships with healthcare organizations to promote health awareness campaigns and provide diagnostic tools. - **Technology:** The technology industry can contribute to the development of eye-tracking technologies and diagnostic tools for early detection and prevention of eye diseases. ## Related on Trend Hunter - [Accessible Eye Health Apps](https://www.trendhunter.com/trends/eye-health-app.md) - [AR-Powered Eye Training Devices](https://www.trendhunter.com/trends/eyes-amblyopia-trainer.md) - [AI-Powered Retinal Screening Devices](https://www.trendhunter.com/trends/ai-optics.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [Eye-Detecting Nursery Mobiles](https://www.trendhunter.com/trends/innovision.md) - [Digital Eye Health Preservation](https://www.trendhunter.com/trends/blink-eye.md) - [Tech-Enabled Smart Glasses](https://www.trendhunter.com/trends/specs.md) - [Eye Care Metaverses](https://www.trendhunter.com/trends/lenscrafters-eye-odyssey.md)