# Glow-Enhancing Eye Skincare Kits grace & stella Expands into Costco Canada with the Eye Glow Trio By Kalin Ned | Published 2025-09-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-glow-trio References: [sameday.costco](https://sameday.costco.ca/store/costco-canada/products/79184257-grace-stella-eye-masks-24-ct)  grace & [stella's](https://www.trendhunter.com/trends/brightening-eye-masks) Eye Glow [Trio](https://www.trendhunter.com/trends/viral-lip) includes three varieties of [eye masks](https://www.trendhunter.com/trends/instant-firmx-collagen-infusion) — an Energizing variant with gold coloring and caffeine, an Illuminating version with niacinamide and hyaluronic acid, and a Moisturizing type with hyaluronic acid and glycerin. Each mask is designed to address specific concerns. The Energizing Eye Masks, for one, aim to reduce the appearance of dark circles, provide a cooling sensation, and de-puff. The Illuminating Eye Masks, on the other hand, build on this by delivering moisturizing and complexion-improving properties. Finally, the Moisturizing Eye Masks tend to saggy, wrinkly under-eye skin. Staying true to its brand ethos and focus on self-care-oriented skincare products, grace & stella's Eye Glow Trio presents itself as an accessible tool for incorporating small moments of personal care into daily routines. Image Credit: grace & stella ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 81% | Activity: 88% | Freshness: 50% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Eye Care Solutions:** The emergence of eye skincare kits highlighting targeted solutions for dark circles, dullness, and dryness indicates a trend towards personalized beauty routines. - **Self-care Skincare Integration:** The introduction of eye masks into regular personal care regimens showcases a growing emphasis on integrating self-care into daily skincare routines. - **Affordable Luxury Beauty Products:** The expansion of upscale skincare product lines into mass retail environments illustrates a trend towards making luxury beauty experiences more accessible. ### Industries Being Reshaped - **Beauty and Personal Care:** Eye skincare kits that offer targeted treatments signify a disruptive shift within the beauty industry towards specialized, effective beauty solutions. - **Retail and Distribution:** The entry of niche beauty products into major retail channels like Costco Canada underscores significant changes in retail distribution strategies. - **Wellness and Self-care:** The focus on products that marry beauty with self-care highlights an opportunity within the wellness industry to create products that nurture both appearance and well-being. ## Related on Trend Hunter - [Brightening Under-Eye Masks](https://www.trendhunter.com/trends/brightening-eye-masks.md) - [Conveniently Packaged Eye Masks](https://www.trendhunter.com/trends/grace-stella1.md) - [Relaxing Self-Care Gift Sets](https://www.trendhunter.com/trends/grace-stella2.md) - [Nourishing Cooling Eye Rollers](https://www.trendhunter.com/trends/eye-roller.md) - [Nourishing Rollerball Skincare Treatments](https://www.trendhunter.com/trends/grace-stella4.md) - [Reviving Eyecare Sets](https://www.trendhunter.com/trends/angel-eyes-bundle.md) - [Self-Care Wellness Sets](https://www.trendhunter.com/trends/grace-stella3.md) - [Serum-Infused Collagen Eye Masks](https://www.trendhunter.com/trends/collagen-eye-masks.md) - [Skin-Rejuvenating On-The-Go Self-Care Solutions](https://www.trendhunter.com/trends/glow-rescue-kit.md)