# Animated Beauty Packaging This Eye Gel Packaging Design Features a Cartoon Raccoon By Rebecca Byers | Published 2015-04-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eye-gel-packaging References: [refinery29](http://www.refinery29.com/memebox) & [picoprince](http://picoprince.com/post/92591522161/review-secret-key-gold-racoony-hydro-gel-eye-and) Gold Racoony is a product from Secret Key that will make you think twice about what you expect eye gel packaging to look like. The curious packaging for the Gold Racoony Hydro Gel Eye and Spot Patch mimics the name of the product itself, brandishing a cartoon raccoon. The product is used to combat puffy, dark under eye circles and, although its only a tiny container, contains 60 eye patches and 30 [spot patches](https://www.trendhunter.com/trends/pimple-patch-designs). This eye gel packaging is also an example of product mimicry. South Korean beauty trends are known for their cutesy packaging that often mimics the shape of food or animals. Secret Key also has a line of soothing snail gel and baby pig collagen jelly pack. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Animated Packaging:** Innovative packaging designs utilizing animation and cartoons to attract consumers. - **Product Mimicry:** Creating packaging that mimics the product name or function to create a unique and eye-catching design. - **Cutesy Beauty Packaging:** The trend of creating adorable and playful packaging designs for beauty products, often inspired by shapes of food or animals. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunities for beauty brands to experiment with playful packaging designs to gain consumer attention and differentiate from competitors. - **Consumer Goods:** Innovative packaging designs with unique shapes and animations can attract consumers and potentially increase sales. - **Marketing and Advertising:** Animation and playful designs can be used to create memorable marketing campaigns and increase brand awareness for various industries. ## Related on Trend Hunter - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Snail Ingredient Undereye Patches](https://www.trendhunter.com/trends/Benton-Snail-Bee.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [New Year-Inspired Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream-supreme.md) - [Hydrating Eye-Rejuvenating Gels](https://www.trendhunter.com/trends/aqua-bomb-depuffing.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)