# Prescription-Strength Eye Treatments Agency by Curology's Eye Formula is Designed with Tretinoin By Laura McQuarrie | Published 2024-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-formula References: [newbeauty](https://www.newbeauty.com/agency-personalized-eye-cream/) & [withagency](https://withagency.com/products/eye-formula)  Agency, the new personalized anti-aging skincare brand by the team at [Curology](https://www.trendhunter.com/trends/antiaging-skincare-formula), expanded its innovative skincare lineup with the Eye Formula, a targeted treatment for under-eye wrinkles, crow's feet and dark circles. This customized skincare solution takes the form of a velvety balm that delivers hydration and shielding to this delicate part of the face, all the while gently addressing signs of visible aging. [Agency by](https://www.trendhunter.com/trends/hapsense) Curology takes a unique approach to skincare and a user's formula is personalized based on the expert recommendations of a Licensed Dermatology Provider. One's personalized Eye Formula may include smoothing and brightening tretinoin, awakening caffeine, antioxidant-rich green tea extract, glycerin or other hero anti-aging ingredients. The vegan, dye-free formula seamlessly fits into a problem-solving skincare routine, especially alongside other Agency by Curology products. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 28% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Personalized Skincare:** The new Eye Formula by Agency offers a personalized approach to skincare, tailored to the individual needs of each user. - **Targeted Eye Treatments:** Agency's Eye Formula specifically targets under-eye wrinkles, crow's feet, and dark circles, providing a specialized treatment for these concerns. - **Innovative Skincare Ingredients:** The Eye Formula combines unique ingredients like tretinoin, caffeine, green tea extract, and glycerin to address visible signs of aging around the eyes. ### Who This Affects Most - **Skincare:** The personalized approach of Agency's Eye Formula demonstrates the potential for customized skincare solutions within the industry. - **Beauty:** The targeted treatment offered by Agency's Eye Formula highlights the demand for specialized eye products in the beauty industry. - **Healthcare:** The innovative ingredients in the Eye Formula reflect the integration of skincare and healthcare for addressing specific eye concerns. ## Related on Trend Hunter - [Anti-Aging Skincare Formulas](https://www.trendhunter.com/trends/antiaging-skincare-formula.md) - [Custom Skincare Formulations](https://www.trendhunter.com/trends/hydrotret-rx.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md) - [Plumping Retinol Eye Creams](https://www.trendhunter.com/trends/plumping-retinol-eye-creams.md) - [Cellular Health Eye Creams](https://www.trendhunter.com/trends/the-eye-cream-by-timeline.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md) - [Premium Under-Eye Treatments](https://www.trendhunter.com/trends/eye-dew.md) - [Anti-Aging Eye Creams](https://www.trendhunter.com/trends/skin-renewing-eye-cream.md)