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# Clever Smartphone Eye Drops
These Eye Drops are Made Specifically for Smartphone Users

By Lacey-Jane Walsh | Published 2013-06-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/eye-drops
References: [santen.co.jp](http://www.santen.co.jp/search/index.do?qt=eye) & [santen.co.jp](http://www.santen.co.jp/ja/index.jsp)

Japanese company Santen has just released a special brand of eye drops that is specifically designed for avid smartphone users. It's a wonder that this product has only just been created; this is the age of technology as adults, children and seniors are all carrying around cell phones. And as anyone who is glued to their phone can tell you, the bright screen can hurt [sensitive eyes](https://www.trendhunter.com/trends/lubricant-eye-drops).

This intriguing eye drop creation has the potential to seriously improve the experience of smartphone users everywhere. Social media, emailing and web surfing is a big part of so many jobs. There are lots of people who spend 10-15 hours a day planted in front of a computer or working away on their phones. These awesome eye drops will help prevent Internet and smartphone users' eyes from becoming irritated, which is fantastic.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 37% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Smartphone Eye Strain Relief:** Santen's specialized eye drops for smartphone users provide relief from eye strain caused by prolonged device usage.
- **Technology-induced Eye Care:** The creation of smartphone-specific eye drops highlights the growing need for innovative solutions to address the adverse effects of technology on eye health.
- **Digital Wellness Products:** The development of eye drops catering specifically to smartphone users demonstrates the emerging market for digital wellness products aimed at enhancing tech users' well-being.

### Industries Being Reshaped

- **Healthcare & Wellness:** The introduction of smartphone eye drops opens up opportunities for the healthcare and wellness industry to develop more specialized products targeting the potential health issues caused by technology use.
- **Pharmaceuticals:** Santen's innovative eye drops showcase the potential for the pharmaceutical industry to create niche products tailored to specific user needs, such as addressing smartphone-induced eye strain.
- **Technology Accessories:** The demand for smartphone-related eye care products presents a new market segment within the technology accessories industry, offering opportunities for companies to design and market convenient eye care solutions.

## Related on Trend Hunter

- [Digital Eye Health Preservation](https://www.trendhunter.com/trends/blink-eye.md)
- [Accessible Eye Health Apps](https://www.trendhunter.com/trends/eye-health-app.md)
- [Vison-Enhancing Eye Drops](https://www.trendhunter.com/trends/vuity-eye-drops.md)
- [Digital Wellness Supplements](https://www.trendhunter.com/trends/digital-wellness-supplement.md)
- [Preservative-Free Eye Drops](https://www.trendhunter.com/trends/lubricating-eye-drops.md)
- [Eye Strain-Reducing Plug-Ins](https://www.trendhunter.com/trends/eye-strain-reducing.md)
- [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md)
- [Age-Related Ocular Degeneration Drops](https://www.trendhunter.com/trends/tenpoint-yuvezzi.md)
- [Eye Health Timers](https://www.trendhunter.com/trends/blinkblink.md)
