# Concentrated Eye Contour Serums SVR's Eye Contour Ampoules Include Refresh and Relax Formulas By Jana Pijak | Published 2023-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eye-contour1 References: [ca.svr](https://ca.svr.com/en/collections/soins-yeux-maquillage) The eye contour is one of the most delicate and sensitive skin areas, and often one of the first to show signs of aging. For those seeking to keep common signs of aging at bay, preventative skincare is a great option and these serums from [SVR](https://www.trendhunter.com/trends/new-svr-launches) are specially formulated to help users achieve a "smooth and revitalized eye contour." The SVR 'Refresh" and 'Relax' ampoules each revitalize the eye contour area. The Refresh formula is a [smoothing toning eye serum](https://www.trendhunter.com/trends/procollagen-peptide-firming-eye-serum) that is perfect for morning application, creating an ice-cold effect that decongests the eye area while activating microcirculation. The formula is made with 2% plant-based caffeine that revives and tones dark circles, 2% peptides that lift the eye contour while targeting crow's feet and hydrating and smoothing hyaluronic acid. The Relax formula is a "[reviving regenerating eye concentrate](https://www.trendhunter.com/trends/angel-eyes-bundle)" that relaxes the eye contour with a "cocooning sensation of a warming effect." The serum combines 0.3% Gaba, known to improve skin's texture and elasticity, detoxifying silk tree extract and toning and brightening postbiotic ingredients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 44% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Eye Contour Serums:** The rise of concentrated eye contour serums offers an opportunity for innovative and specialized anti-aging solutions. - **Plant-based Caffeine Skincare:** As plant-based alternatives continue to gain popularity, there is an opportunity for skincare companies to incorporate caffeine for its revitalizing and toning properties. - **Warming Effect Skincare:** The warming effect trend in skincare offers an opportunity for innovative products that offer a relaxing and regenerating sensation to the skin. ### Sectors Adopting This - **Skincare:** The skincare industry has an opportunity to cater to consumers' growing demand for specialized and targeted anti-aging solutions. - **Plant-based Products:** The rise of plant-based alternatives provides an opportunity for the skincare industry to develop new products with natural ingredients that are effective in addressing specific skin concerns. - **Beauty and Wellness:** The beauty and wellness industry has an opportunity to provide a holistic approach to skincare, incorporating elements that contribute to relaxation and stress relief. ## Related on Trend Hunter - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md) - [Depuffing Compact Eye Serums](https://www.trendhunter.com/trends/brightening-serum-concentrate.md) - [Firming Eye Serums](https://www.trendhunter.com/trends/skin-caviar-eye-lift-serum.md) - [Performance-Driven French Skincare](https://www.trendhunter.com/trends/new-svr-launches.md) - [Roll-On Eye Refreshers](https://www.trendhunter.com/trends/advanced-eye-serum.md) - [Triple-Chamber Eye Serums](https://www.trendhunter.com/trends/renergie-hcf-triple-serum-eye.md) - [Nourishing Nighttime Eye Serums](https://www.trendhunter.com/trends/jet-lag-overnight-eye-serum.md) - [Advanced Eye Serum Formulas](https://www.trendhunter.com/trends/furcy-botanik.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md)